With Only 46 Sold In Two Months, Is The ELR Officially A Sales Flop?

With Only 46 Sold In Two Months, Is The ELR Officially A Sales Flop?
resh on the market, the Cadillac ELR range-extended electric car is already a sales flop, failing to meet some rather low sales expectations.

When GM launched what it bills as an alternative to the critically-acclaimed Tesla Model S, it set very low sales of around 3,500 units per year, or 292 per month. No biggie, right? Well, with sales of 46 units in the first two month of 2014, the ELR is trending at less than a third of that target.


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dlindlin - 3/10/2014 3:10:21 PM
-2 Boost
GM will sell more putting a LEXUS or BMW under the skin and call it Designed in USA... you know, like an iPhone.


Jordo107Jordo107 - 3/10/2014 3:24:27 PM
+2 Boost
Yep that is a sales flop! You can't have a slow car, limited electric range and a high price. Looks like lease specials until they discontinue the ELR.


Car4LifeCar4Life - 3/10/2014 4:58:18 PM
+1 Boost
Right, Mercedes moved more of their 200k plus SLS supercar in the US alone


xjug1987axjug1987a - 3/10/2014 3:25:57 PM
+2 Boost
Not sure of the strategy here... Its way too expensive... I get it they're trying to compete with Tesla.... why not BUY Tesla?


Agent009Agent009 - 3/10/2014 4:28:08 PM
+3 Boost
Compared on every level the Tesla is a better car, yet they price the ELR the same. Go figure


randy3023randy3023 - 3/11/2014 11:38:55 AM
+2 Boost
I'm not sure the taxpayers would approve a bankrupt company like GM taking its bailout money and union thugs and RUINING a great startup story like Tesla.

The last thing Tesla needs right now is GM's bureaucratic, nepotistic, union-riddled, do-nothing managers destroying the one true innovation that exists in the American auto industry.


vdivvdiv - 3/10/2014 3:39:47 PM
+1 Boost
Actually 6 ELRs were sold in December, 41 in January, and 58 in February. Not exactly stellar numbers, but they are higher than your source's.

https://media.gm.com/media/us/en/gm/news.filter.html/GM/EN/News/US_Monthly_Sales.html
(click on the article for the month and then the .xlsx spreadsheet link on the right)


randy3023randy3023 - 3/10/2014 4:45:59 PM
+3 Boost
46? How many of those were GM managers?



MorePowerMorePower - 3/10/2014 4:52:35 PM
+2 Boost
How many of those 46 were gifted as full price tax write-offs?


atc98092atc98092 - 3/10/2014 7:23:13 PM
+2 Boost
I'm conservative, and I'm tired of hearing all the ranting. Go spew on a news blog.


focalfocal - 3/10/2014 6:54:11 PM
+1 Boost

one drive in a Tesla S and you want it, one drive in a ELR and you have to ask yourself can you live with it.

the key is to build a car that people want to drive/own and then decide if it should be electric, hybrid or range extended electric. The ELR is an engine/chassis that's been spruced up.




MattDarringerMattDarringer - 3/10/2014 9:32:50 PM
-2 Boost
If it were at the Volt price point it would be 1000 a month


HoustonMidtownHoustonMidtown - 3/11/2014 6:54:21 AM
+1 Boost
You do know that Bush did the bailout don't you ??


00SolarTJ00SolarTJ - 3/11/2014 8:30:18 AM
+1 Boost
I'm not sure how it's considered a competitor to the Model S - 2-door vs 4-door, plug in hybrid vs. electric car.


MarathonBobMarathonBob - 3/11/2014 9:13:25 PM
+1 Boost
Has a great interior and innovative technology. A pity that it's not $50k in which case it would be selling in reasonable volumes.

I for one am grateful that GM was bailed out so that jobs there and in their supplier network could be maintained. It seems no one on this forum every squawks about the bailouts given to the financial industry.

GM is making some great cars now. In the case of the ELR they made a big mistake on pricing.
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