Audi Debuts New A3 Sedan Ad Campaign Featuring Comedian Ricky Gervais and Celebrity Chef David Chang - Will This Get Buyers To Purchase The A3 Sedan?

Campaign kicks off with a 60-second television commercial called “Dues”

•TV spots feature the “Stay Uncompromised” A3 theme unveiled during Super Bowl

•2015 Audi A3 hits U.S. showrooms in April

Audi today debuts a new advertising campaign for the all-new 2015 Audi A3 sedan. The campaign kicks off with a 60-second television commercial called “Dues” starring comedian Ricky Gervais, celebrity chef David Chang, internationally-acclaimed photojournalist Lynsey Addario, comedian Kristen Schaal, gold medal winning boxer Claressa Shields, street artists Cyrcle, and inner city church choir Voices of Destiny.

“Building off the ‘Stay Uncompromised’ theme that debuted during the Super Bowl, the new campaign for the Audi A3 celebrates fearless individuals who refuse to compromise: whether they’re entertainers, athletes or Audi engineers,” said Loren Angelo, Director of Marketing, Audi of America.

The cinematic spot “Dues” features each character reciting lines from “We Are the Champions” by Queen. As it builds to the chorus, the spot becomes a rallying cry for the “uncompromised” nature of these trailblazers who refuse to cut corners and never settle – the inspiration behind the Audi A3. As a complement to the campaign, each “Dues” character is profiled in an online video series called “Uncompromised Portraits” on Audi’s YouTube channel. "Dues" will run throughout the NCAA March Madness tournament.

The campaign also features two 30-second TV spots that highlight technology prominent within the new A3. The Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The A3 marks the first time that an A-segment vehicle will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.
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cidflekken - 3/17/2014 3:05:20 PM

+1 Boost

Another Audi commercial that does absolutely nothing to entice me to this car.

gkearns56 - 3/17/2014 5:46:47 PM

-2 Boost

Gorgeous car!! I'm still loving my Audi A6 and the quality craftsmanship on this machinery.

cidflekken - 3/18/2014 2:09:45 PM

+1 Boost

It really makes me wonder about things when reviewers and people constantly talk about "quality" with regard to Audi.

My own experience with several Audi models, including my own, was filled with a surprising amount of shakes and rattles in the interior. For me and my car, it was experienced from day one of ownership which was disappointing for a car at this price point. My neighbor, who drives a 20+ year old Jaguar XJ was just talking to me about the shakes and rattles he experienced when he was driving his friend's A7 just recently. Luckily (knock on wood) I haven't had any mechanical issues outside of a sometimes-delayed MMI response. But, yes, on the surface, Audi interiors look great, but I question the "quality craftmanship" that's underneath all that fancy material.

Also, the paint job on my car seems to be fairly poor, relative to the brand and the price. I honestly don't think I've had a car that scratches so easily from even the slightest contact. On top of that, on a couple of occasions, when unloading a box from my trunk, I'd rest it on the bumper for only the slightest amount of time and it caused paint scratching and indentations. I seriously have never experienced this before with any other car I've owned..and I've had plenty.

Oh, and I didn't even mention the plastic piece to lift the trunk floor that broke off and almost took out my eye in the first month of ownership.

Don't get me wrong. I've grown to absolutely love driving my car, but I just can't feel comfortable touting my Audi as a car representative of "quality craftmanship". To me, that's what separates Audi from Mercedes and BMW. Mercedes have been in my family for over 30 years, and they have all been solid as a rock (with the exception of the first gen ML), with nary a rattle or shake and exceptional paint jobs. Essentially the same with all the BMWs that I've known friends and family to own over the past 20 years (with the exception of the first gen X5).