SPIED: For People TIRED Of MINI's Offerings, Will A Cooper FIVE DOOR Get People JUICED UP About The Brand?

This may seem like a silly question, but actually it's a good one. That's because if you haven't noticed in recent years, MINI has tried to expand its product portfolio. The Brits tried bringing the market two sport-utility vehicles, and it tried out a Cooper Coupe and Cooper Roadster.

While the Countryman has helped bolster sales, the Coupe and Roadster were flops. So, I guess it can be ascertained that buyers will check out the quirky automaker provided some practicality is involved.

Thus, the creation of the Cooper five door. It seems logical and almost as though this should have been the first step MINI took. But, here we are. For the typical consumer that finds the MINI Cooper to be too small, this may just be the ticket to get these size conscious buyers into showrooms.

THINK: if you're a millenial hell bent on owning things with a touch of personalization, the Cooper five door certainly sounds more attractive than, say, a Honda Civic, Toyota Corolla or Hyundai Elantra sedan.

What say YOU? Is a Cooper five door a good idea to get people FLOCKING to the company?


**For MORE spy shots of the MINI Cooper five door, click "Read Article" below!

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MattDarringer - 3/29/2014 9:50:52 AM

0 Boost

Someone looking at the Corolla/Elantra/Jetta class of cars would not likely look at a Cooper because Minis are significantly more expensive. A stripper Mini without a turbo costs as much as those other cars do nicely loaded. This is a good move for Mini, but a significant segment of their demographic is not "millenials" but late Baby Boom divorced women (from Mini's data).

t_bone - 3/30/2014 2:06:47 PM

+1 Boost

Doesn't look right at all. Goes to show how well VW did the hat trick of the Golf/GTI looking good in 2 or 4 door versions.

Soakee - 4/1/2014 7:54:20 AM

+1 Boost

Are they kidding? What is the Countryman if not a 4-door Mini with raised suspension? Does Mini really think people are fooled into thinking the Countryman is a legit crossover? Come on, buyers aren't THAT dumb.