Titan Retains The Crown Of The Worst Selling Pickup In The US - What Does Nissan Need To Do To Reverse This?

The full-size pickup truck battle will never end. The biggest contenders are usually always Ford, Chevy and Ram. Detroit has always known how to build trucks. But over the years, brands such as Toyota have also cracked the big pickup truck code and built solid vehicles themselves.

Specific examples include the Toyota Tundra and the Nissan Titan. Yet here’s something about the latter: it’s hardly changed since it launched in 2003, and buyers have noticed.

Perhaps that’s why it is currently the worst selling full-size pickup in the US at the moment. Just 1,314 units sold last month, which is down from 2,084 from the previous March. In other words, sales are down some 36.9 percent, putting the Titan below its smaller Frontier sibling and the Honda Ridgeline (which really isn’t a truck at all).
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222max - 4/2/2014 4:21:04 PM

+1 Boost

Explanation is simple. This truck has seen a redesign in 10 years. Bring a new truck with more drivetrain and bed configurations, competitive, power and towing... then they may have something.

MattDarringer - 4/2/2014 9:08:25 PM

-1 Boost

The Titan has never been credible player in the pickup wars, but couple that to Nissan not lifting a finger update it in any way suggests they don't care or that idiot Renault that has a stranglehold on Nissan despises trucks.

pchera01 - 4/2/2014 11:02:10 PM

+1 Boost

Once up on a time, Altima was not best selling, nore Maxima, nore Rogue, nore Sentra, Pathfinder, QX80 does that says something

trmckin - 4/3/2014 2:34:46 AM

+1 Boost

Sell a loaded out version for about 25k. That's about the only thing that would make me consider it.

MorePower - 4/3/2014 4:42:08 AM

+1 Boost

Nissan needs to advertise it! It's a shame that the Titan does not sell more units, because it's a great truck, just a little thirsty.