Cadillac Says GM Recall Fiasco Has Not Hurt Sales

A Cadillac executive said Tuesday that General Motors Co.’s recall crisis of 2.59 million vehicles is not hurting the Cadillac brand image or its U.S. sales.

“So far we have not seen any decline in our Cadillac business due to the negative news about the recall,” Uwe Ellinghaus, chief marketing officer for Global Cadillac, said following a panel discussion at the 2014 Automotive Forum ahead of press days for the New York International Auto Show. “People distinguish between brands and the corporations behind the brands. Therefore, I’m not surprised, speaking from Cadillac, that we didn’t see this.”

Ellinghaus said Cadillac has been reaching out to dealers and also has been monitoring social media traffic, and has not seen many issues or topics.

“It’s not just wishful thinking,” he said. “It has some empirical evidence.”

Benzes1 - 4/15/2014 1:39:05 PM

-1 Boost

No Cadillacs were even involved as far as I know so why would it hurt Cadillac sales? Dumb article, dumb statement. Now ask Chevy about their sales.

MattDarringer - 4/15/2014 7:21:45 PM

+1 Boost

The stop sale on the Cruze ruined a sales event for us. For one...

7msynthetic - 4/15/2014 2:30:57 PM

+2 Boost

They better hope so cos they are going to need as much sales as they can get to pay for the BIG fines and lawsuits that are coming.

skytop - 4/15/2014 2:53:19 PM

+4 Boost

That's because GM buyers cannot read.

nguyenvuminh - 4/15/2014 6:51:31 PM

+1 Boost

If this pattern stays true for the next 8 months, then that's a good sign that Cadillac's effort to truly differentiate their cars/brand/operation from the rest of GM is working; i.e. being a true distinct luxury car rather than just a re-badged car. I personally don't see myself buying a Cadillac but I must say I do get a genuine feeling that Cadillac is doing their own thing in their own way and no longer a company that "made" the Cimarron.

w222 - 4/15/2014 9:46:35 PM

0 Boost

Cadillac is ranked high in terms of reliability. Glad we don't have to look to a foreign car maker to find well made cars.