Alfa Romeo Needs A 3-Series Killer Sedan - But Would This Appeal Or Polarize The Luxury Buyer?

The guys over at Auto Express decided to have a go and imagine how the Giulia model could look, besides adding some juicy details about the upcoming 3 Series rival.

The Giulia mid size sedan is a very important model in Alfa Rome’s bounce strategy – as the Italian sports car manufacturer seeks to overcome the shadow cast over its sales. Besides the all-new 4C sports car, which is astounding but will be limited to a niche status, Fiat Chrysler Automobiles needs Alfa to strike in the densely populated mid size car sector.

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MattDarringer - 4/15/2014 7:17:19 PM

+2 Boost

Maserati should be FCA's BMW fighter. The Alfa Romeo brand should be a near premium brand between Chrysler/Dodge and Maserati. The mainstream Alfas should be a VW GTI competitor, a Jetta GLI response, and a Mini competitor (i.e. a B segment model). They would have yummy Italian styling and be just a bit more expensive than the Chryslers. FCA really should have been smart enough to launch Fiat/Alfa Romeo/Maserati dealers. Maserati will not make its sales goals partially because of ridiculous pricing, but also the dealer network is tiny. A Fiat/Alfa/Maserati franchise would get the product to the people.

reaganeatbrains - 4/15/2014 10:21:26 PM

+2 Boost

i largely agree, on the condition that the Alfas go back to rwd. or else, they'll just be another SAAB