NEW YORK AUTO SHOW: Toyota Goes Bold With New Camry But Will This Keep The Faithful From Cross Shopping?

Toyota is taking a pretty big gamble these days with the new Camry.  Shoppers are no longer looking at reliability as the main factor and Toyota is seeing brands with better warranties and more stylish designs whittle away at their best selling status.

So in  a bid to fight fire with fire, the Camry has undergone an overhaul and has restyled the icon better known for boring than any type of adrenaline rush.  Excitement is a top priority in the new Toyota and while it isn't there yet in every category, you have to say they are giving it a heck of a shot.  More aggressive lines are the point here with an almost (dare I say) athletic look. 

Yes Toyota is really trying here, but in a sea with sexy good looks from Hyundai and brutish performance from Nissan does the new Camry have what it takes to sway a more savvy buyer back into the fold?

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USNA1999 - 4/17/2014 10:39:17 PM

+3 Boost

Is that the Lexus spindle grill I see?

jeffgall - 4/18/2014 7:08:42 AM

-1 Boost

I was thinking the same thing. It will be great as this evolves and takes over the entire Toyota lineup. Should look fantastic on the Tundra

freeagent - 4/17/2014 11:53:50 PM

+1 Boost

Yes it is. Damn shame.

cidflekken - 4/18/2014 1:09:29 AM

+2 Boost

Nothing is worse than gimmicky styling. And that "enhancement" on the C-pillar is just an outright lazy effort by Toyota. The rest, well, Hyundai is laughing a bit probably because this Camry now looks more like the outgoing Sonata. But...it'll sell like hotcakes in this segment.

MicrosoftUser - 4/18/2014 10:32:43 AM

+1 Boost

This new Camry looks like they just a inflated and stretched out a Corolla. Yes that ugly grill is compliments of Lexus. Unfortunately now it too has caught the dreaded disease of the ugly Lexus front end.

MorePower - 4/18/2014 4:47:06 PM

+1 Boost

The C-pillar looks real bad. The tail-lights, from the side profile, look like they were ripped off of an old Stratus.

Overall, it looks like a bigger Corolla or a smaller, less classy Avalon.

Sciros - 4/18/2014 5:27:19 PM

+1 Boost

What is with Toyotas and their whole "party in the front", "snoozefest in the back" look? None of their models look like a cohesive design anymore. The 4Runner, the Corolla, the Camry, Avalon, etc. All of them. Massive air intakes and aggressive fascias that would look at home on a Viper or Lambo and then the rest of the car is completely lukewarm.

Either make the whole car look epic (Tesla Model S has a nice aggressive front but it gels with the rest of the car) or make it all look boring (VW), but this 25%/75% thing is just making it seem like there's an identity crisis.

MicrosoftUser - 4/19/2014 4:14:05 AM

+1 Boost

Agreed. Toyota is getting so desperate and trying and doing all the wrong things to try to make their designs cool BUT when they try all that happens is they become over-done (ugly copies or senseless designs) or way underdone (boring). Toyotas are reliable but there are lot of other car companies that also make reliable cars these days but they at least have nice looking cars too.

Opinionated - 4/18/2014 10:46:37 PM

+1 Boost

When Lexus decided to taper but still copy the Audi grill
it might of worked maybe for the GS and LS;
it really did nothing for the rest of their model line.
What Toyota did to its Camry well let's say,
imitation is the best form of flattery
but suicide by grill design, epic!

MrEE - 4/19/2014 10:06:15 PM

0 Boost

I'll be first to say that Camry just leapfrogged all others in this class. Now styling to match the engineering. Expect these models to be crowding the roads for the next 25 years.

gkearns56 - 4/20/2014 4:53:55 PM

+1 Boost

Keep dreaming. Just got back from a vacation in Florida and had a 2014 Camry as my rental car. What a piece of crap. Plastic everywhere and it had to be the most un-useful dash area where the cockpit is. I've never driven a car with that much plastic in it and it was the SE model. If the new model has 1/2 the plastic inside this car did, keep walking.

chewy - 4/20/2014 5:25:04 PM

+1 Boost

Has a fuller shape that makes it a more logical progression from the generation before the current one. The C pillar is a disaster though.

kysrsoze1 - 4/22/2014 12:31:37 AM

+1 Boost

Just plain awful looking. The Avalon looks so much better.

Robb0502 - 4/29/2014 4:27:59 AM

+1 Boost

Toyota waits 8 years to redesign their main claim to fortune and fame and this is it ? Well, it'll sell, no doubt, but the party is over as the competition is gnawing away and the Camry is just another placeholder in this overly competitive market segment. What a big fat, un-imaginative YAWN !