Land Rover Opens Doors To Competition Sharing New Aluminum Assembly Process

It's the exact opposite of hush-hush corporate security: Jaguar Land Rover wants to share everything it knows about assembling aluminum-bodied cars.

And that has made Jaguar Land Rover's Solihull assembly plant in England a popular destination for manufacturing executives from Audi, Mercedes-Benz, Ford and others.

Why is the company so happy to share its patented procedures? Because it hopes that doing so will save the company money in the long run.

Jaguar Land Rover would like the industry to adopt standards for raw materials and tools to assemble aluminum vehicles. These standards would cut production costs, and the changes won't happen unless the big players get involved.

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MattDarringer - 5/3/2014 5:27:06 PM

-1 Boost

It also opens the door to shared, premium-grade engineering that Jaguar/Land Rover desperately needs and Tata is simply not capable of giving. A collaboration with Audi could prove most beneficial to both companies.