BMW's April 2014 Global Sales Rise 7.8% But Is Outsold By Audi For the Third Time in Four Months to Maintain Narrow Lead

BMW enjoyed its best ever April with a total of 140,840 vehicles being delivered to customers (prev. yr. 130,604 / +7.8%). Sales for the year-to-date climbed 11.2% to 569,100 (prev. yr. 512,010). Deliveries of the BMW 2 Series, which has been in dealerships since March, reached 5,000 whilst the BMW 4 Series, which was launched on the market last October, has achieved sales of 25,859 in the first four months of the year. Sales of the BMW 3 Series grew steadily in the year-to-date, with 153,623 sold (prev. yr. 147,807/ +3.9%), as did BMW 5 Series sales, which rose 4.2% in the same period to reach 122,510 (prev. yr. 117,524). Deliveries of the BMW 6 Series jumped 19.4% (9,999 / prev. yr. 8,374).

The BMW X models continue to be strong growth drivers. Sales of the BMW X1 grew by 11.8% in the first four months of the year with 55,342 units sold (prev. yr. 49,517) and the BMW X3 experienced a similar rise with 53,098 new vehicles being delivered to customers so far in 2014 (prev. yr. 48,346/ +9.8%). The new BMW X5 also showed strong sales in the first four months, rising 20.8% to 42,753 (prev. yr. 35,383).

Sales of the BMW i3 continue to be strong with around 1,000 delivered in April, bringing total sales for the year-to-date to 2,996. Many of the vehicles built so far are currently being used as showroom models and for test drives. As the cars become increasingly available in the coming months, sales are expected to rise accordingly. Customer deliveries in the USA, a major market for the BMW i3, started end of April.
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Car4Life - 5/13/2014 1:26:23 PM

+1 Boost

Wow at this rate, Mercedes may be able to overtake both Bimmer and Audi around the same time period within the next 2-5 yrs.

With an All New C Class and E Class due before the competition, and they keep significantly outpacing their rivals in China, Mercedes could take its spot once again at the top of the sales throne after a decade off...not bad

GermanNut - 5/13/2014 1:35:10 PM

-2 Boost

Car4Life, you are assuming that Audi and BMW will be sitting still while Mercedes-Benz launches its model onslaught - they definitely won't!

Audi's brand-new aggressive and differentiated A4 and Q7 are on the horizon slated to debut in 2015. Although the Mercedes-Benz CLA beat the Audi A3 Sedan to market, the A3 Sedan has been widely regarded as the better overall car in many comparison tests and even outsold the CLA in the U.S. for April. Just because the new Mercedes-Benz C-class will launch before the Audi A4, doesn't mean it will outsell the A4.

Audi also has the Q1, Q4, Q6 and Q8 SUVs confirmed for production and possibly an A9 flagship luxury coupe (a Mercedes-Benz S-class Coupe Competitor).

Audi is certainly going to challenge for the top spot and I think it will be able to dethrone BMW for the top spot as early as 2015 or 2016.

Car4Life - 5/13/2014 3:32:57 PM

+3 Boost

GermanNut...we will believe it when we see it...according to you the A8, A6, and A4 were all supposed to be these spectacular, mind blowing products, that would win American hearts over their rivals...news flash they haven't.

In fact Audi has trouble staying ahead of Caddy, Infiniti, and Acura in the states.

With Mercedes rapidly establishing themselves in China, Audi's saving grace, you better hope that A4 is nothing shore of ground breaking...which I doubt...remember, the A4 will always be closely related to the Jetta

DTMFan - 5/13/2014 7:01:12 PM

+2 Boost

Wow GermanNut manages to post a BMW article with a negative comment in favour of Audi in the headline AGAIN.

I'd laugh if it weren't so pathetic.