Huge Sales Flop? Cadillac ELR Inventories Rise To 725 Day Supply After Selling Just 61 Units In April

Dumb idea GM. First you try to put the wool over everyone's eyes with not doing the right thing and change out a simple less than $1 part on faulty cars you made knowingly about the problem years ago. Then you produce a better looking Volt, but not much better car. Metal is metal, you are just shaping it differently so your metal cost for the body of the car should be similar. Your interior is much better of course being a Cadillac. But the try and justify a consumer paying more than DOUBLE the cost of a Volt is absurd! Someone would have to be a mooch and die hard Cadillac lover to buy one. Anyone else is laughing at the nerve of asking $75,000 for that car. When you changed the body of older GM cars, the price difference was negligible. Take for example a Cadillac Sedan DeVille, Buick Electra, or Oldsmobile 98 Regency. The pricing was based on slight increases from the other two brands to step up to the Cadillac. This is a small car also, not a larger luxury car that has Volt technology added which would be more acceptable to more people in price. To credit the dealer for trying to lure people in the showroom and con them into buying this joke of a car pricewise is the wrong direction as usual for GM with their history of moves. How about admitting that you overpriced this POS in the first place and lower that MSRP to a more realistic price above the Volt for the brand and more luxurious interior but the same chassis and drivetrain. You have a different body and interior, that's it! This should have been originally priced in the $50,000's, and probably lower side of the $50,000's being the Volt can be had for $35,000 and they aren't exactly flying off lots either so you would think GM would have learned something from that. Not to mention, the technology will soon be yesterday's tech as the next generation Volt is around the corner so that car technically speaking will be superior in every way to the ELR. Wake up GM! You are not only losing potential buyers but with your pricing and now your stunt to entice dealers instead of just lowering your MSRP for the buyer you so desire, you are turning off buyers! Way to go! I am pro American, but with all of your problems and letting people die in car crashes that could have been prevented, the Government should have let you go BK!

LOL, just goes to show GM's idiot managers (and the sons and daughters who succeeded them) haven't changed since they bankrupted their company.

GM needs to move operations out of Detroit to Texas or Arizona and rehire every manager.

GM: Building The Products Nobody Wants (But Hey, They're Made In America)

I remember first news of this car on AutoSpies. It had a "Stud or Dud" subject. I predicted Dud. That's sort of like predicting that a new glass of water will be wet. It's a no-brainer, yet GM...well... maybe that explains it.

GM and Caddy build cars that all have the same, OLD, tiresome look.
No wonder people are panning Caddy and buying better cars elsewhere.

Economics 101: Supply and Demand. Selling a good $55K car for $80K reduces demand. Who knew…

GM / Cadillac should regain whatever lost credibility they can salvage and "re-launch" the ELR with a $49,900 price.

That will generate huge showroom traffic which may result in them selling the ELR's but could also result in customers buying other Cadillacs that will have a higher profit margin (i.e. the ATS which is a much better car than the ELR anyway).

A Cadillac version of the Volt = first mistake. Second mistake = not killing the Volt and making the ELR a $40K entry model.

Wait a sec! A 75 grand car from a maker starting to regain its reputation for making good (but not exceptional) cars again, is NOT selling well? How can that be!?!

Well, at least the lot attendants responsible for cleaning this 725-days-worth of cars will remain employed for a while...

Guess they learned nothing from the Cimarron. The Volt is a good car and basically the same underneath, and it costs $45,000.00 LESS than this thing. Now, if it was 80 grand and could run with a Tesla, they might have something.

And you can get a V-Sport for $20K less. Who in their right mind would buy this thing? For $80K, this things should have been a large range- topper, to compete with A8, S Class, etc. I can't see anyone spending spending that much cash on a Cadillac, particularly a tarted-up, lackluster econobox like this.

Cadillac should refit them (or at least 75%) with a 1.4 L4 Turbo of Opel with 140 HP and create a highly efficient, fun coupe for max. $ 25,000.

The styling of the car is attractive enough to sell, but the price tag in E-form is totally ridiculous. It also shows that GM is not a marketing clever company. They should have started with the Cadillac instead of Chevy Volt in order to get early low volume learnings and then enter with Chevy Volt in lower price segments. Major lesson: new technology, start small volume, learn quick to optimize technology and efficiency in production and then go for higher volume.

One of the biggest letdowns from my perspective is that all the interior from the ATS -XTS, look relatively the same, including the ELR. They all have the same layout from all different price points.

Gorgeous car but way overpriced. Drove one for several days and it was nice but not for $82,000. Still needs a few additions to the options list like: Heads up display (HUD); folding outside mirrors on both sides; and a push button rear sunshade for when car is parked or it's just to bright out. Add these items, lower the price by at least $15,000-$20,000 and you have an amazing vehicle that will sell like crazy! Come on Cadillac do the right thing! Make this car affordable and an amazing vehicle that people want like a new iPhone!