Hoodwinked? Cadillac Buyers Are Forking Over German Premium Pricing For CTS

But they're seeing a lot less of them now. The 2014 CTS sedan that is. You'll see that once the old coupe and wagon models are gone.

** selling **

The CTS just doesn't do it for me in person. On the road, it looks like a large, square car, which it is. And despite being large, it doesn't offer any interior volume advantage. The previous CTS looked like a modern take on Cadillac vintage styling. The current CTS looks like a step backwards to Cadillac vintage styling, and that may not appeal to alot of buyers.

Agreed. I wasn't so impressed with the newest CTS - looks to much like a science project focused on air-foil design & is too square-ish. Loved the last version - even in base trim.

your screen name is offensive, you should be removed from the site imo

we'll see how the residuals fare over the next few years. this is the true test of brand strength

Sorry but Cadillac is not getting a 24% price increase year-over-year...

Assuming the data is correct, then I have to assume it's a mix issue. Drop in sales at the low end of the range and introduce models at the high end and you can move ASP substantially.

In order to make this claim above, you'd have to compare like-for-like products that are being cross-shopped. In other words, the ASP last year may have been unusually deflated because it was a new model year with only base models starting to sell while Merc and BM are at different points in their life cycles.

That in no way should take away from the massive improvements Cadillac has delivered in terms of performance and credibility over the past 30 years. Kudos for that.

It's also possible that consumers buying new the CTS are also opting for more content & options, forcing the overall prices up over the previous versions from last years sales.

There is a FOOL born even minute.

Can you say, "BUYER'S REGRET" ?

GM = Great Mistake

Well the CTS stopped competing against the 3 series, G, C-Class, etcetera at a catch-weight and officially moved into the midsize premium vehicle class and with that came a slightly larger vehicle, with more standard amenities, better performance the whole 9. It would have been hard to compete in this class with the late 90s/early 2000s value proposition playbook, without customers perceiving that your vehicle was inferior considering that Lexus and Infiniti abandoned that tactic 2 vehicle iterations ago. Smart move for Caddy, separates them from the Lincolns, Volvos and other pretenders, and it keeps everyone on a level playing field - you can't cut corners now withour being called out!