The List You NEVER Want To Be On: Cadillac ELR Ranked As Most Unloved Car In The Country

General Motors has far more pressing issues to deal with -- recalls, lawsuits, and congressional investigations, to name just three. But some of its dealers have an immediate problem they'd like to solve: how to move the unloved Cadillac ELR off their lots. Launched in December, the pricey coupe is selling more slowly than any new car in memory. Its stubborn inability to find a market makes it, by a wide margin, the most disliked car of 2014 (so far).

Buyers are avoiding the ELR in droves. Ownership is more exclusive than Augusta National. Only 61 ELRs found customers in April, bringing the year's total sales to 241. It isn't that buyers are abandoning Cadillac; it has sold nearly 11,000 CTS's this year and more than 10,000 ATS's. But shoppers are walking past parked ELRs on dealer lots as if they were still buried in winter's snow. Automotive News calculated that at the end of April, 1,700 unsold ELRs were scattered at retailers around the country, which amounts to a two-year backlog. Some other cars have proved relatively sales-proof in recent years -- sportback models like the Acura ZDX and BMW X6 spring to mind -- but the ELR puts them all in the shade.

Read Article

JDMUSMuscle - 5/30/2014 3:35:20 PM

0 Boost

Cadillac tried to use patriotism in its commercial so that the American people might buy one, but unfortunately, it did not go as they planned I see.

I mean, this was expected. Just GM is too foolish.

And now you know why America can never be better than Europe.

MattDarringer - 5/30/2014 3:59:13 PM

+3 Boost

This should have been a $45K entry vehicle and were it so, the ELR would have been a sales success.

w222 - 5/30/2014 6:25:24 PM

+3 Boost

It's a good car, but they just priced themselves out of the game...

ParadoX - 5/30/2014 7:14:01 PM

+3 Boost

It is a good car, but A Tesla makes more sense for that kind of money. Cadillac needs to be able to deliver more for that price, or lower the price to a point where it would make more sense.

randy3023 - 5/30/2014 10:49:23 PM

0 Boost

GM has sold 241 ELRs.

The production and media buys for the ELR's two commercials probably cost a total of $5 million.

That comes to $20,746 in marketing spent PER ELR!

LOL, typical GM. Ha ha ha

mre30 - 5/31/2014 6:38:28 PM

+1 Boost

Typical GM - what a disaster!

ELR = Extra Large Rebate