BMW Blows Through May With A 17.3% Sales Jump - MINI Sales Dip 3.6% For Month

BMW Brand Sales – Best May Ever
Sales of BMW brand vehicles increased 17.3 percent in May for a total of 29,602 compared to 25,230 vehicles sold in May, 2013. Year-to-date, the BMW brand is up 12.2 percent on sales of 127,181 compared to 113,357 sold in the first five months of 2013. The BMW i3 is now in customer hands with initial deliveries in its first month on sale totaling 336. 

In May, BMW SAV's led the way into the summer months with an increase of 80.6 percent from May 2013 and 25.5 percent for year-to-date.  In particular, the BMW X5 is up 58.7 percent from May 2013.

"The record numbers in May for BMW show the path we want to travel in 2014, especially now that the electric i3 is hitting the road," said Ludwig Willisch, President and CEO, BMW of North America. "This will be the summer of BMW with the new M3 and M4 on sale this month and the new X4 and 4 Series Gran Coupe coming in July."

BMW Pre-Owned Vehicles
In May, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 14.1 percent to 18,064 vehicles compared to the 15,831 vehicles sold in May, 2013. Year-to-date, BMW used vehicles (including certified pre-owned) are up 13.8 percent on sales of 82,698 compared to 72,700 sold in the first five months of 2013.

MINI Brand Sales
For May, MINI USA reported sales of 5,729 automobiles, a decrease of 3.6 percent from the 5,944 sold in the same month a year ago. (The new MINI Hardtop is now fully available nationwide.) Year-to-date, MINI USA reported a sales total of 18,776 automobiles, a decrease of 27.2 percent from the 25,785 automobiles sold in the first five months of 2013.

MINI Pre-Owned Vehicles – Best Month Ever
In May, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,282 automobiles, an increase of 16.2 percent from the 1,964 sold in May, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 10,415 automobiles, an increase of 23.3 percent from the 8,447 automobiles sold in the same five months of 2013.

Car4Life - 6/3/2014 2:51:11 PM

+1 Boost

The 3 series and X3 are EVERYWHERE...hats off to Bimmer

cidflekken - 6/3/2014 4:54:03 PM

0 Boost

So, BMW appears to have come up with a new strategy to bulk-dump cars for sales numbers. Last month, the 6 Series had a remarkable increase from the previous year (sales of over 3000 vs the previous year's less than 1000). This month it's the X3 (168% increase with no new model redesign). I wonder which model it will be next month. The X5 makes sense since it's a new model.

PQ40 - 6/3/2014 5:04:48 PM

+1 Boost

X3 just received a refresh.

JRobUSC - 6/3/2014 5:33:01 PM

+1 Boost

the 2015 X3 came out last month. It was refreshed, and a diesel was available for the first time. So you had updated 2015's available, and closeouts on remaining 2014's.

Agent009 - 6/3/2014 6:14:53 PM

+1 Boost

The deals on the 2014's are sweet. The ex dumped the RX for a new x3 and never thought twice about it.

gkearns56 - 6/3/2014 7:33:32 PM

+1 Boost

The X3 is about as 'German' as my neighbor (not), since it's built in Spartanburg plant in South Carolina. I owned a couple of 3 series, 1 5er before the 5 turned into a whale. The new 5 series coming out next year sounds promising since it is supposed to SHED weight and go back to it's true roots. I will give it a long look then.

cidflekken - 6/4/2014 11:06:24 AM

+1 Boost

We all know a "refresh" does not cause a significant spike in sales like that. And what explains last month's 6-Series spike? Sorry, not buying it. Like i said, will be interesting to see which BMW model gets the bump this month.

mre30 - 6/4/2014 2:28:37 PM

+1 Boost

Boy, the 7-Series has fallen off the cliff ! I don't know what it is about the 7, but people just don't care about it. I think it will be around at least another two years before the new one comes out. Sad. The 7 used to be such a regal car (in the 1990's) - up until the "iDrive" one came out in 2002. Now its just a showroom doorstop.

What can BMW do to resurrect it?

crimple7 - 6/6/2014 3:22:36 AM

+1 Boost

I thought the new 7 is coming out next year. Apparently it is a radical change in design. It is interesting that people have decamped from the X1 to the X3 in sales.