Audi's May 2014 Global Sales Rise 10.8% On Strong U.S. Sales - YTD Sales Up 11.5% Further Increasing Gap With Mercedes-Benz

Around 152,000 deliveries worldwide – up 10.8 percent

Sales chief Luca de Meo: “High demand for efficient ultra models”

Sporty S1* celebrates market premiere in Europe.

AUDI AG again clearly exceeded its sales total from the prior-year month: Worldwide, around 152,000 customers opted for an automobile with the four rings in the last month – 10.8 percent more than in May 2013. The A3* (+42.9%), the Q3* (+20.8%) and the full-size category with the A6* (+9.7%) contributed in particular to this sales success. Since the start of the year, the company has increased its global deliveries by 11.5 percent to around 713,900 premium cars.

“In May, the United States in particular enabled us to make further progress thanks to an increase of around one quarter. We are consistently implementing our strategic growth plan for the U.S. market and want to significantly improve our position there this year already,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “In Europe, the highly efficient ultra models are noticeably strengthening our business, including in the important A4* and A6* families.”
Read Article

cidflekken - 6/7/2014 3:45:02 AM

+2 Boost

I think Audi finally taking a turn at the top is a good thing. Mercedes had is very successful run at the top. Then BMW. Now it's Audi's turn. They've been working hard, focusing on the lower-and-middle target areas of the market for many years now and it's starting to pay off. Mercedes is just starting to really focus on delivering solid products at the lower-end and is showing the right growth in China, while still focusing on the higher-end of the segment where Audi and BMW don't really exist currently. So the next few years will continue to show some serious back and forth, but I just hope that this focus on the lower-end of the segment doesn't devalue the luxury market, if it hasn't already affected it.