Jaguar Announces Special Ops Division To Combat The German Threat - Who Else Should Do The Same?

Jaguar Land Rover today announced a new Special Operations division, tasked with launching 'extraordinary, outstanding' cars, according to the unit's boss John Edwards.

It might sound like a crack commando team from a Hollywood blockbuster, and that's not a bad analogy. The Special Ops team will be a small, but growing unit able to react to niche product opportunities.

Special Ops will operate in four key areas:

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Terry989 - 6/12/2014 2:28:12 PM

+1 Boost

With that picture, they will not be a threat. Every section of that SUV was given to a different designer with the fianl stitched together by some poor soul.

MattDarringer - 6/12/2014 3:41:01 PM

+2 Boost

BS meter needle PEGGED! Instead of an S.O. division, they need an N.O. (Normal Ops division) especially for Jaguar which may as well be an extinct brand given its dismal sales. The XJ isn't remotely in the hunt in the the sales competition with the S Class. The XF is the same story. Tata should be focusing on getting Jaguar back into the volume it needs to be sustainable. Normal Operations need to be focused on first. The numbers for Jaguar are damning.

Jaguar 2013 YTD brand total: 16,952
Audi 2013 YTD brand total: 158,061
BMW 2013 YTD brand total: 309,280
Cadillac 2013 YTD brand total: 182, 583
Infiniti 2013 YTD brand total: 116,455
Lexus 2013 YTD brand total: 273,847
Mercedes Benz 2013 YTD brand total: 334,350

chewy - 6/13/2014 2:51:03 AM

+1 Boost

Jaguar was left for dead before Ford sold it, to be even at the point it is now with an expanding portfolio is a job well done.

MattDarringer - 6/13/2014 9:57:23 AM

+1 Boost

Tata took over in 2008 just in time for the US economy to be grenaded, but Jaguar it could easily be argued was more alive under Ford. Tata and JLR simply are flailing.

2002 61,204
2003 54,655
2004 45,875
2005 30,424
2006 20,683
2007 15,683
2008 15,946
2009 11,955
2010 13,340
2011 12,276
2012 12,011
2013 16,952