Ford Says Skipping Over Japanese And Targeting Germans With New Edge Is Key In Europe

Ford Motor believes it can win premium brand customers in Europe with the Edge large SUV, which will go on sale in the region late next year.

The Edge will be aimed at "affluent" customers considering medium-sized SUVs such as the Audi Q5 and Volvo XC60, but looking for more space, Ford of Europe's head of sales and marketing, Roelant de Waard, said at the SUV's European press launch here on Tuesday.

2015 Ford Edge Photo Gallery

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Agent009 - 6/25/2014 10:04:27 AM

-2 Boost

Oddly the word Lexus is not even in the article, but you can always read into it what you want.

However this is part of a continued trend. Automakers are increasingly viewing the Japanese luxury automakers as a half step (aka:Buick) to the top tier automakers and are skipping over them accordingly.

Lost relevance?

Agent009 - 6/25/2014 10:48:07 AM

-1 Boost

ohohwhine? Go back to that Walmart box wine you are drinking. Not even noon and you are already on the bottle? I have come to expect more from you over the years.

MattDarringer - 6/25/2014 11:39:31 AM

+2 Boost

The current Edge is very high quality. No reason this couldn't attract buyers in Europe.

leej - 6/25/2014 1:33:45 PM

-5 Boost

Autospies is an 'entertainment' site. Like Fox News, facts are not necessary.

MorePower - 6/25/2014 4:14:33 PM

0 Boost

Only in the comments.

MattDarringer - 6/25/2014 7:16:47 PM

+2 Boost

A Vignale version of the Edge similar to the Mondeo Vignale concept they showed would be quite delightful.