When it comes to the pick-up truck wars, the two that are constantly doing battle are the Ford F-150 and the Chevrolet Silverado — RAM is picking up steam, fast. Although if you compared the end of the year sales figures between the two top sellers, the Blue Oval had a lead of nearly 300,000 units.
Obviously, these are HUGE numbers when it comes to all-new vehicle sales. And if there's one area that Nissan stands to grow significantly would be in sales of its very own full-size pick-up truck. To put things in perspective, the Nissan Titan sold less than 16,000 units in 2013.
2015 Nissan Full Product Line UpdatesHonda sold MORE Ridgeline pick-ups than Nissan sold Titans. That's when you KNOW you have a problem!
Now, I am not thinking that Nissan needs to reinvent the pick-up truck game. Frankly, I don't think that can be done or should be done from a strategy perspective. Even if the company spent a tremendous amount of bucks in research and development and made a gamechanger, it wouldn't gain market acceptance. BUT, what it NEEDS to do for the next-gen product is make something that will take a bite out of the F-150 and Silverado's market share.
As I am the FIRST to admit I am NOT a pick-up guy or expert, I turn to you:
WHAT does Nissan have to do with its next-gen Titan replacement to gain some traction in the full-size pick-up truck market? 2015 Nissan Full Product Line Updates