Hit Or Miss? 2015 Dodge Challenger SRT Hellcat May Only See Production Run Of 1200 Units

Production of the $60,990 2015 Dodge Challenger SRT Hellcat may be limited to as few as 1,200 cars, Edmunds has learned.

A Chrysler Group person involved in the development of the car told Edmunds about volume expectations. The person did not want to be identified.

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MattDarringer - 7/21/2014 12:50:30 PM

+1 Boost

Epic miss. If it were priced at $45K to go head to head with the Mustang GT350's intended price point then it would sell, but at $60K there are just too many better machines for the money. The Challenger is only good for straight-line drag racing. It's not built on a good handling platform.

chewy - 7/22/2014 3:21:06 AM

+1 Boost

And how many GT350s does Ford sell? The Hellcat is priced right around what the Shelby and the ZL1 are with some premium for the most power. None of those are high volume sellers because none of the brands are looking for volume at that end of the pony car segment.

Terry989 - 7/21/2014 1:44:47 PM

+2 Boost

We seem to be besting the same dead horse post after post. The Hellcat is a miss with all but the drag crowd. It's was a poorly conceived car to begin with, adding a great engine can't fix a poor chassis and outdated design.

MattDarringer - 7/21/2014 3:46:59 PM

+1 Boost

A friend of mine with connections has one as a guaranteed sale to him when allotment comes. It should be fun to blast around in.

TomM - 7/21/2014 6:16:48 PM

+1 Boost

The car's styling was never truly in the same class with the Mustang and Camaro - it is dated already - and really needed a better update. Limiting the run to 1200 cars is how they will actually sell them - as a limited run. Otherwise - I don't think they would be able to sell many more - if they can even sell that many

MattDarringer - 7/21/2014 6:47:26 PM

+1 Boost

@TomM The price is just stupidly wrong.