Numbers Game? Lexus Claims It Is Now The Fastest Growing Luxury Brand In Europe

Great job, but they are still under 50,000 units for the whole continent so big percentages are easier to post.

Bingo and the same goes of Audi in the USA. They are using the percentage to mask the fact that they are nowhere near being at the pace of Mercedes or BMW. Even if Lexus were to continue gaining sales, the % of increase would decline as they approached Mercedes' numbers (pipe dream) because posting a double digit increase is easy a "no sales" brand.

@matt exactly, Audi is just getting large enough that the percentages are harder to get, but yet they still do. Lexus can hope to do that good.

Audi has a LONG way to go in NA before it is anywhere close to BMW/Mercedes volume

Actually - they are wrong
Maserati has more than doubled sales in the first 6 months of 2014 - as reported by Auto Spies
And in 2013 they tripled sales too.

again when you sell 3 cars a year and suddenly sell 6 the next, that is a 100% increase but you're still negligible.

laughable. they only sold 25000 cars in six months on a continent with 700,000,000+ people--twice the size of the US. percentage rates will look huge when you're starting from a tiny base.

Similar to Nissan's latest commercials where they claim that they are the fastest growing car company.... well ya duh !! - that will happened when you have been sucking for so long.

Article states, "Lexus is boasting sales that are 25.4 percent better (24,586 units in total) in the first six months of 2014 than in the same period last year – it’s now the continent’s fastest growing premium brand."

Where in the Frikkin-Frakk did Lexus say they were the fastest growing brand in Europe?

Sorry to say - BUT when they say the "Continent" they meant Europe.

And the writer of the article made that statement, NOT Lexus. Big difference.

Not how I read it -

IT is a statement from the European Lexus VP - and reported in a European Car Magazine - I see no basis for YOU saying that it was from the writer of the article.

Um, maybe you should re-read it then.

Fastest *GROWING* luxury brand Einstein! I realize copy-paste requires a lot of effort but you mustn't give up so quickly.

When you start from zero, it's easy to look like a hero.

Why not. These days Mercedes is willingly fucking up their designs and taking ideas from others.
Look what they did to the E-class,
Look at the New S-class,
the SL----need I say more?
for some odd reason the one that should've been the king of sales and not given the Highlander based RX a chance, the ML-class just cant get lucky with a design, on its 3-rd generation and its still looks like a confused teenager designed it and left in half when a txt came on his Iphone.
How could a company that gave the world the fist car be infested by the most tasteless designers?
are getting juicy blowjobs from Lexus/Toyota designers in exchange for bad designs so Lexus can shine a bit?
Why do they need to copy Porsche for the SLS replacement?, they used to be the king of originality
the C-class started good and they they fucked up the headlights at the update, why? are they that blind?
The past S-class, the little GLK-class, the dead R-class were all very ugly and that designer Peter Pheifer was sent to glorious retirement instead of being executed for ugly designs, the S and CL did good, but the R and Glk got lost in the game.
on the other hand the GL is great looking, the up coming S coupe looks OK, except the Audi style back lights kill it
and that CLS, ehat the fuck is that shit all about, good front and out-of-this-world back

SO YOU BE THE JUDGE ON HOW BENZ HAS GONE TO THE WRONG DIRECTION IN THE DESIGN DEPT.
on the other hand

Gee - Last year, Mercedes 660,000+ vehicles in Europe and Almost 1.5 million cars worldwide. In Comparison - Lexus sold 273,000 cars worldwide and about 40,000 in Europe. In fact - Mercedes sold more S class cars worldwide than Lexus sold cars in Europe.

Complaining about Mercedes Design fails to mention the grotesque Cow Catcher grill of the new Lexus cars - which is instantly polarizing.

The S class car is fantastic - I cannot see what problem YOU have with it. Lexus, Audi, and BMW have nothing that comes close. Drive one and see.

I've been driving Benzes for many years now, I wont drive anything else, but the design direction is not a good one, and yes the Lexus grill is nothing but an Audi grill with a female figure, because Lexus is girly car anyways, and it's getting uglier by day.
Lexus has always been ugly and spineless in designs, confused as hell, copying others with no solid vision or direction