BMW Expects 75% Of 2-Series Active Tourer Buyers To Be From Other Brands - Who Will Resist the Temptation Of Switching To A BMW?

The model is the first modern era front-wheel-drive BMW, breaking with a tradition for rear-wheel-drive cars that the brand has long considered part of its identity.

It's no surprise that the company believes the bulk of the model's volumes will come from customers of other brands who never before bought a BMW.

"We are expecting the Active Tourer will have a conquest rate of around 75 percent," Frank Niederlaender, head of product management for BMW’s lower model range, told Automotive News Europe at the model's press launch here.



BMW 2-Series Active Tourer

aarononymous - 7/22/2014 10:05:18 AM

+4 Boost

Buick Rendezvous owners who have become empty nesters?

GermanNut - 7/22/2014 10:34:45 AM

+2 Boost

I'm curious to see who Frank Niederlaender thinks will be part of the group? Which brands will these buyers come from and what will their previous cars be?

MattDarringer - 7/22/2014 10:55:35 AM

0 Boost

Given that it looks like a Kia Carens....

Vette71 - 7/22/2014 11:52:03 AM

+1 Boost

Empty nesters is a good call. Tons of aging baby boomers, many of whom have $, always wanted a BMW while they were driving minivans, SUVs, and Hondas. It does depend on how comfortable and quiet they are. Those firm racing type seats we all liked where we were younger are torture chambers to elder bodies. That is the secret Buick understands and the Germans don't. This thing is far better looking than the small Buick. It will sell.

DTMFan - 7/22/2014 12:14:49 PM

+3 Boost

Mercedes has managed to shift over 120,000 B-classes on average, per year, so there is surely a market for the 2AT.

nguyenvuminh - 7/22/2014 12:37:29 PM

+2 Boost

It would be a great car if it has sliding doors and a 3rd row of small seats.

cidflekken - 7/22/2014 12:40:36 PM

0 Boost

The US will reject this.

leej - 7/22/2014 2:45:49 PM

+3 Boost

They just need to call it what it is...a mini-van.

bnilhome - 7/22/2014 10:00:30 PM

+1 Boost

Holy Toyota Prius meets Toyota Sienna.

To answer the silly hypothetical posed, unless BMW prices this competitively, which they have never shown they can price a car competitively, this will not sell well. Why would a Prius owner want to pay a hefty premium for something uglier.

DTMFan - 7/23/2014 5:34:40 AM

+2 Boost

What the hell has the Active Tourer got to do with the Prius?

MorePower - 7/22/2014 10:36:07 PM

0 Boost

Looks like a Honda Fit.

If they can put a hybrid powertrain in it without having it cost too much over $35,000 - $40,000, it should eat a lot of the Prius' lunch.

The i3 will also eat a lot of the Prius' lunch when BMW can make them in numbers.

scenicbyway12 - 7/23/2014 6:36:46 PM

+1 Boost

Should sell like gangbusters in Europe, in the U.S., well let's just keep in Europe.