Bentley To Offer Boutique Models And Considering Smaller Coupe For Production

Bentley is very keen to follow the example set by Lamborghini and Ferrari and to start offering limited-edition and even one-off models aimed at ultra-rich collectors.

Kevin Rose, Bentley’s sales and marketing director, told us at the recent Continental GT Speed launch—first drive, folks!—that the company is very keen to play on its heritage of producing coachbuilt specials around common mechanical components. This will, of course, entail changes beyond those that its existing bespoke commissioning department is able to make.

chewy - 7/23/2014 2:43:52 AM

+1 Boost

Perhaps the Continental will evolve into a 4 door coupe thing freeing up some space for a more performance oriented coupe.

mre30 - 7/24/2014 9:49:47 AM

+1 Boost

Is it me, or is Bentley floundering a bit in the US?

I live in NYC and the Hamptons and I have not seen ANY of the refreshed Flying Spurs (except for at my local dealer, Bentley of Long Island - where they had a bunch on the showroom floor and were apparently eager to sell me one).

It comes off as a "dated" brand to me at this point, in need to some serious style injection. Any thoughts from readers elsewhere - SoCal or Miami?

It feels like people have moved on from Bentley for now.

HughJass - 7/24/2014 4:17:25 PM

+2 Boost

Why is there a Hyundai Genesis logo here?