Brilliant Or Bonehead? Jaguar Promotes New XE By Disguising It As A 3 Series

Around Munich, one could spot these days a BMW 3 Series with its typical camouflage. At a first glance you would assume that the prototype spotted is either the facelifted 3 Series Sedan coming up or potentially a different variant being tested.

But all it turns out this is a marketing gimmick by Jaguar who uses camouflaged already-launched production cars from its rivals to promote their upcoming XE model.

Jaguar camouflages a BMW 3 Series, Mercedes-Benz C-Class and Audi A4, then they add a URL on the side of the car der-neue.com. Clicking through and the visitors will be greeted with a sign up form where they can enter their email to receive more information on the XE model.

Car4Life - 7/22/2014 4:00:29 PM

+2 Boost

nice...now if only the cat were as clever at reliability as they are marketing...

MattDarringer - 7/22/2014 6:06:08 PM

0 Boost

The car has to be stunningly gorgeous, priced advantageously, with a Hyundai warranty to succeed. In short, it will be--I predict--a Camryized version of the XF, priced identical to the competition, and will be riddled with reliability glitches. The Jag dealer we pulled out of has now quietly been erased from Bakersfield. Sales for model year 2013 were double digit.

The Tata Jaguars seemed to have more reliability/durability issues than the Forduars. It really is too bad that Hyundai didn't follow through on its interest in buying Jaguar. The Genesis could have easily been leveraged for a high quality, reliable, and profitable Jaguar.

DTMFan - 7/23/2014 5:33:00 AM

0 Boost

Bonehead.

Same school of marketing as Audi, and it's childish - their marketing activities are by far the biggest turn-off for me for the Audi brand, and if Jaguar start similar such campaigns I'll loose any respect for them.

A product should stand up on its own merits, if they have to use the competitions products to trick people into being interested, the product is obviously lacking it's own identity and dynamic.