Is BMW Targeting Soccer Moms Or Taxi Fleets With 7 Seat 2-Series Active Tourer?

The seven-seat version of the new BMW 2-series Active Tourer has again been spotted testing in preparation for its arrival in car showrooms in 2015.

BMW's new seven-seat model will have the same wheelbase as the five-seat 2-series Active Tourer, which goes on sale in the UK in late September.

However, it will have slightly longer bodywork than the five-seater, which measures 4342mm in length. Occupant accommodation will be arranged in a two-three-two formation, with two small seats in the rear.

GermanNut - 8/5/2014 3:02:58 PM

+1 Boost

BMW is targeting the customers that don't exist

Terry989 - 8/5/2014 4:20:23 PM

+1 Boost

If they were targeting the Taxi Fleet, then it rally should have been a hybrid. In my area the Ford Escape hybrid was hugely popular and are now being replaced by a growing fleet of Prius as the Escape ages out.

Agent009 - 8/5/2014 4:32:33 PM

+1 Boost

Prius is great for inner city transport, but lack of luggage space kills it for serious airport duty.

chewy - 8/5/2014 8:59:29 PM

+2 Boost

These quasi van things are pretty big in Europe so whoever buys those in Europe is who BMW is targeting.

ParadoX - 8/5/2014 9:04:51 PM

+1 Boost

They are targeting Europeans. It is a family car but not enormous like other cars with that seating arrangement. MPV's are quite popular in Europe.