Mercedes-Benz's July 2014 Global Sales Rise 11.3% Driven By Strong Demand in U.S. Market, S-Class Sedan and CLA

Ola Källenius: “We are using the momentum of the past months and are starting into the second half of the year with a sales growth of 11.3%.”

The growth drivers include, among others, the models of the compact family, the SUVs and the S-Class.

Mercedes-Benz is gaining market shares around the world.

After completing the best-selling half-year in the company’s history, Mercedes-Benz has posted yet another sales record in July. With 130,003 vehicles sold and an increase of 11.3%, the Stuttgart-based premium manufacturer has been blessed with the best ever month of July. Sales since the beginning of the year are at 913,523 units (+12.6%).
“We are using the momentum of the past months and are starting into the second half of the year with a sales growth of 11.3%. Our sales numbers are developing very well worldwide, and particularly strongly in the European markets”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “Our new models of the compact family and our SUVs were real growth drivers.”
The company achieved another record in its second largest European market, Great Britain, with an increase of 11.1% and 8,330 vehicles sold. In Spain (+51.6%) and France (+34.5%), the manufacturer posted a particularly strong unit sales increase. Overall, 58,205 customers (+7.6%) picked up a vehicle of the brand in July in Europe – including 22,427 customers in Germany (py. 22,501 units). Mercedes-Benz is thus gaining significant market shares in Europe. With a share of 9.3%, Mercedes-Benz is the most sold premium brand in its domestic market.
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Benzes1 - 8/6/2014 12:10:29 PM

+2 Boost

Mercedes doing it big at both ends of the market. That is a true luxury brand. BMW and Audi can't do on both ends, they both lack at the top and Mercedes is selling just as well as they are or better at the bottom.

Car4Life - 8/6/2014 4:26:00 PM

+3 Boost

Yes, if you are a luxury brand, the best way to launch an entry level product with minimal risk to brand image, is to launch an AWESOME model at the high end of the spectrum.

It's a balancing act but when executed right, its a win win for the brand

nguyenvuminh - 8/6/2014 12:25:48 PM

-1 Boost

As some of you may know, I like and respect MB quite a bit and glad to see the results shown here. My only concern with the MB line up is the CLA. I realize MB fans will continue to buy that and BMW/Audi/Lexus fans will continue to buy those respective cars for the most part, but if the CLA model has complaints and quality issues, it could really affect the rest of the brand. The entry-level luxury segment is so competitive with so many good competing models and given the large volume and active demographic of those young professional customers in that segment, word of mouth complaints have a much bigger impact than complaints in other segments.

Benzes1 - 8/6/2014 2:13:23 PM

+2 Boost

Yes the CLA needs to be pulled in for the 2015 model year refinements. The 2015 doesn't arrive until December so maybe they're going to address some of its issues. The stiff ride, better standard equipment and some better interior trim pieces would go a long way towards making it a full fledged member of the Benz family. It a good looking little car that deserves a little more of the new found ultra premium feel that Mercedes is putting into the new C and S.

cidflekken - 8/6/2014 3:32:54 PM

+2 Boost

The CLA will have no negative impact on the brand. Those 'complaints' you are referring to have been widely known since the car's introduction (for about a year now), yet the demand is still very high and Mercedes continues to see tremendous growth through their line.

Yonder7 - 8/6/2014 5:47:09 PM

+1 Boost

nguyenvuminh: You might be right, but my concern is practicality, CLA is nice but the rear is almost useless, and they need to refine the engines and driving quality needs more work.

skytop - 8/6/2014 6:52:57 PM

+2 Boost

The 'S' class is a true hallmark automobile.

nguyenvuminh - 8/6/2014 7:56:01 PM

+2 Boost

I don't dispute the rear being small but I would think the people that are looking at this doesn't have that high on their priority list. Similar to those buyers of coupe-sedan or coupe, they know going in the rear seat isn't too useful. I was referring to comments and magazine write-ups on the stiff ride, the quality of the materials, etc. Again, I like MB a lot more than BMW/Audi/Lexus (not that I don't respect those 3, I just like and respect MB more) and I see the CLA as a possible weak link in their line up.

enthusiastx11 - 8/7/2014 12:16:04 PM

+1 Boost

they'll be over a million cars sold by end of august. pretty amazing numbers given the price points of many of the cars.