Dodge Dispels Rumors That Hellcat Sales Will Be Capped

Dodge’s high-output Hellcat powertrain brand finds another application – a vehicle with four doors instead of two – and the brand’s boss wants to be perfectly understood: Production will not be capped at 1,200 units.

When the 707-hp Dodge Challenger SRT Hellcat launched recently, a rumor the car would be low-volume stirred up angry Internet posters.

As the 4-door Charger SRT Hellcat is unveiled here as a precursor to this weekend’s Woodward Dream Cruise, Tim Kuniskis says those fears are unfounded.

“That’s not true about the 1,200 units. We’ve never said that,” the president and CEO of Dodge and SRT brands and fleet operations tells journalists. “That rumor really upset a lot of people.”

Read Article

chewy - 8/14/2014 12:37:46 PM

+2 Boost

Hellcats for all. Chrysler should stick a Hellcat in everything it makes!

MattDarringer - 8/14/2014 6:59:07 PM

0 Boost

If they can make a profit doing so, then YES! FCA needs profit and the Hellcat is a great way to get people to pay obscene prices for cars on ancient platforms (Challenger, Charger, 300) that have long been amortized. PURE PROFIT!