Ford Ready To Put Prius In It's Place With New Dedicated Hybrid

Ford Motor Co  plans to introduce a new hybrid gasoline-electric car in late 2018 to compete against the best-selling Toyota Prius, two sources with knowledge of the company's plans told Reuters on Wednesday.

The compact car will be Ford's first "dedicated" hybrid - that is a vehicle designed to be marketed exclusively as a hybrid, rather than a variation of an existing gasoline model, such as the automaker's Fusion hybrid, the sources said. The as-yet-unnamed vehicle will be built just outside Detroit, .

The sources said Ford eventually could offer several different body styles of the new hybrid, as Toyota does with the Prius. There would be different versions of the car's gasoline-electric drivetrain, including a more expensive plug-in model that can be recharged from an electrical outlet.

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Gambit - 8/21/2014 12:26:58 PM

+2 Boost

I'm sure all the potential prius buyers are going to rush out to buy an unproven Ford model instead.

MattDarringer - 8/22/2014 8:28:13 AM

+1 Boost

The C-Max sells rather well and the Prius V is nowhere near as popular as the Prius, so Ford hasn't failed.

vdiv - 8/21/2014 5:08:26 PM

+1 Boost

Now, now, give them some credit. :)

At least they are trying with three plugin models currently on sale nationwide.