Infiniti Seeking U.S. Trademark For "Eau Rouge"

Nissan Motor Co.’s Infiniti is seeking a U.S. trademark for “Eau Rouge,” the name of a storied Formula One racetrack bend in Belgium, for a potential luxury car that may cost more than $100,000.

The application, filed by a Nissan lawyer on Jan. 8, is still being considered, according to the U.S. Patent and Trademark Office’s website. Drivers including Formula One championship leader Nico Rosberg will navigate the course at the Belgian Grand Prix this weekend.

Eau Rouge is an uphill bend at the Spa-Francorchamps circuit built in the 1920s that has a reputation for being among the most beautiful and dangerous in auto racing, according to “Go Like Hell: Ford, Ferrari and Their Battle for Speed and Glory at Le Mans,” a 2010 book by A.J. Baime.

Read Article

cidflekken - 8/23/2014 1:24:11 AM

+3 Boost

yeah, better trademark that sh*t because it's in SUCH high demand <rolls eyes>

MattDarringer - 8/23/2014 12:52:27 PM

+2 Boost

Ain't that the truth.

MattDarringer - 8/23/2014 12:50:37 PM

+2 Boost

I'm surprised they are going forward with Jock de Nutcase's bad moves.

iamdabest1 - 8/24/2014 9:46:56 PM

+1 Boost

besides the fact that it looks like a q50 on steroids, they are crazy if they think someone will pay 100k for this ! i understand if it was the essence concept being called this crap " eau rogue" name, but this is terrible..