VIDEO: BMW Initiates The All-New M4 By Burning Rubber Amongst Its Siblings

If you haven't gotten the picture by now, BMW's all-new M3 and M4 are kind of a big deal. Not only are they cars that enthusiasts DIE to have, they're also a big piece of BMW's "DNA." These are going to be the two cars that people think of when BMW comes to mind.

One day before this year's Bimmerfest East, it turns out BMW North America wanted to do something a little special to mark the occasion. And, considering the customer base along the Atlantic seaboard, it concocted a special video to mark the all-new M4's arrival.

Bimmerfest East 2014

**Read Agent00R's review of the 2015 BMW M3 and M4 HERE!

Called the M Initiation, BMW gathered up a slew of M cars and brought in a Formula Drift champion, Chris Forsberg, to create this spot.

If you leaf through my photos from Bimmerfest below, you'll note the tire marks, leftover rubber and shredded tires. Gotta love it!

Note: the Austin Yellow M4 is equipped with the M Performance exhaust.

**Check out the M rated initiation below!

The first-ever BMW M4 has arrived. But why just announce it when you can "initiate" it? With the help of 37 BMW enthusiasts, we welcomed the M4 to the family in a thrilling, one-of-a-kind experience. This is M initiation. #MRated

BMW's press release follows:

The First-Ever BMW M4 Races Through One-of-a-Kind Course Constructed from Fan-Sourced Current and Classic BMW M Vehicles.

Woodcliff Lake, NJ – The first-ever BMW M4 was welcomed into the BMW M family by navigating through a thrilling, one-of-a kind course created almost entirely out of current and classic BMW M vehicles sourced from fans. BMW enthusiasts from all over the country volunteered their BMW M vehicles from every generation to be a part of this exclusive experience, including an ultra-rare BMW 1 Series M Coupe.

With 49 total cars, 4 race cars and more than 11,566 horsepower, precision drivers Matt Mullins, Chief Driving Instructor, BMW Performance Driving School, and Chris Forsberg, Formula Drift Champion, put the BMW M4 through the specially-designed course that formed the shape of a BMW M Series logo - revealed at the end of the video.

The 2015 BMW M4 Coupe is powered by the same 3.0-liter inline-6 cylinder engine with M TwinPower Turbo technology as its M3 sibling. The BMW M4 Coupe features increased performance levels that distinguish it from previous generations of the M3 family, delivering 425 horsepower. The BMW M4 Coupe will start with an MSRP of $65,125.

The M Initiation video is now available on BMW of North America's YouTube and social media channels with the hashtag #MRated.

KBS (Kirschenbaum Bond Senecal + Partners), the agency of record for BMW of North America, created the M Initiation video and is responsible for BMW of North America's television, digital advertising and social media activations.

For updates on M Initiation on BMW’s social media platforms, follow the conversation with:

Facebook: https://www.facebook.com/BMWUSA
Twitter: https://twitter.com/BMWUSA
Twitter hashtags: #BMW, #MRated
Instagram tags: @BMWUSA

Bimmerfest East 2014