Cadillac Ponders Adding A Droptop To Lineup

An XLR off the Corvette--priced advantageously--and a ZLR off the ATS to go after the "entry-level" premium convertible/coupe niche are needed. The latter niche is ripe for take over given that sales of the Germans in that segment are abysmal:

Audi TT / 2053 units in MY2013
BMW Z4 / 2380
SLK / 4757
Boxster / 4570
Cayman / 3383

Although 7953 units at Porsche bests their rivals, it still is a TINY amount of volume. If Cadillac could pull a great roadster/coupe off the ATS' great bones with "gotta have" styling and a great price, they could own the segment.

GM did a huge blunder with the Pontiac Solstice / Saturn Sky. That should have been a Cadillac project.

The segment is naturally going to be low volume. They are essentially a class of car that only exist as a toy for the well off. Not a lot of people can afford a toy that costs tens of thousands of dollars. They are not good daily drivers, they can only be driven in the summer, are expensive to purchase, cost a fortune to insure, etc.

Low volume YES, but the TT, Z4, and SLK should sell 25K units or more per brand. They are priced WRONG. The TT, Z4, and SLK should be cars that drawn in new buyers. Cut their stupid prices by $25K and sales would go ballistic.

Cadillac's potential high-volume money-makers, the ATS and CTS are not working, they are not selling 90-120K units a year the way C-class and 3-series are, so how the fuck are they going to make $ from expensive models????
When was the last time a convertible Caddy was made to be sold as a normal production car??? not in the last 2-3 decades. A few convertible Eldorados that were custom ordered does not count, I'm talking about E/CLK or 3-series type. Alante failed during the 90's when lots of shit was successful, XLR failed during Real Estate boom when so many people were wasting money on so much shit.
I think that's a direction GM shall not enter knowing that they are not offering a true luxury car to the American public, but in reality platform-sharing pimped-up Buicks.
In the modern information/internet age the American public is not as uninformed as they were in the past. GM can't fool them that easy anymore and sell their shit cars for double the price with a fancier badge.

Cadillac need to produce a "Cadillac" first.
They can wait until after to address niche markets
But until they produce a LARGE luxury car with lots of interior space - that also has the exterior Pizazz of the Ciel - they are producing the wrong cars. They should focus on Luxury cars - not sports cars.
The ATS and CTS are not working for the same reason the Malibu did not - they are small cars inside - and they are essentially the same car to begin with. Americans expect their Luxury cars to at least be as big as the competition - but a CTS has less interior space than a Toyota Corolla. Cadillac failed to keep their old customers because they have no LARGE offerings - and they barely compete with Audi/BMW/Mercedes - because their car are simply too small.
If they produce a convertible based on the current offerings they will simply not have a big market to sell to - with a convertible top - the CTS or ATS would either have no back seat at all - or no trunk at all - or BOTH. So - an essentially two seat sports car - with no trunk - would compete based on the required price range - with real sports cars that would kill the Cadillac.
I hope the "LTS" is at least as big as the S class inside and trunk - if not bigger. AND - they can make the car LOOK big too. There is nothing wrong with that.