BMW Hopes To Be The Next Tesla Of the Silicon Valley Crowd

BMW scored a coup this month when former Apple Inc. executive Tony Fadell became one of the first U.S. owners of the new $136,000 i8 plug-in sports car.

Fadell, who worked with Steve Jobs to develop the iPod and later co-founded smart-thermostat maker Nest Labs Inc., lends some much needed cachet to Bayerische Motoren Werke AG in Silicon Valley, where Tesla Motors Inc.’s Model S is the preferred luxury vehicle for many tech elites.

Read Article

MattDarringer - 8/27/2014 7:26:05 PM

+2 Boost

So they want to be an unproven car company with all kinds of reliability glitches and an ever extended warranty?

mre30 - 8/28/2014 11:04:58 AM

+2 Boost

Have any of you spent any time in a Tesla? From the driver's standpoint its kind of fun - fast, smooth, heavy - but the silence, the sporty suspension, the weight really all conspire to make a car-sickness inducing ride for passengers, especially those in the back-seat.

Driving in a Tesla is qutie far from a luxury car experience.

This "prestige-green car" crown is BMW's to claim and their "mild-hybrid" / carbon-fiber strategy is really the perfect strategy with which to do it.

SanJoseDriver - 8/31/2014 3:52:14 AM

+1 Boost

"Tesla is nothing more then a amalgamation of everything already in the marketplace."

Are you smoking crack? Tesla has innovated across the board from the sales experience, to the drivetrain, the battery, the infotainment system, construction of the car, and service. The identity and branding behind Tesla is extremely strong, and BMW is on the defensive at this point. The i3 is a friggin joke compared to the Model S and the i8 is a completely different type of car (hybrid sports car versus all-electric sedan).

Holydude - 9/3/2014 4:54:44 AM

+1 Boost

@ BobM - get out of your trailer much? His name is "SanJoseDriver", so we're guessing he lives in San Jose, not that his name is actually Jose or Latino, as you so intelligently inferred. (I laughed really loud on that one) i.e., that driver can be White, Latino, Black, Asian, Indian, etc.

I am not sure who had the public school education here...