Toyota Releases OFFICIAL Pricing And DETAILS Its All-New TRD Pro Series Tundra — Will This HELP Sales At All?

Among the pick-up truck elite the Toyota Tundra is scraping the bottom of the barrel. It's just not desired among the few who do decide to add one to their fleet.

So, when I hear that Toyota is releasing a TRD Pro Series Tundra, I have to sit back and say "So, what?"

Where is the company's gamechanging pick-up that is going to take a bite out of Ford, General Motors' or RAM's market share? Is A Ford SVT Raptor rival really what the company needs? It seems sort of silly at the end of the day.

As I've previously noted, I am not an expert on the pick-up scene, so, perhaps I am missing something here. BUT, I am a bit curious — will the TRD Pro Series Tundra help sales at all?

Toyota's press release follow:

Toyota Releases Pricing for All-New TRD Pro Series Tundra

TORRANCE, Calif. – Let's Get Dirty! The highly anticipated launch of the all-new Tundra TRD Pro is nearly here. Already favorites among off-roaders, the 2015 Toyota Tundra will get even more capable with this new, aggressive off-road package designed by the experts at Toyota Racing Development (TRD).

The Tundra TRD Pro will start getting down and dirty when it reaches dealerships in late September 2014, joining its Tacoma and 4Runner TRD Pro Series counterparts.

Serious Specs for Serious Off-Roaders
With each part engineered, tested and tuned by Toyota and the experts at Toyota Racing Development (TRD), the Tundra, Tacoma and 4Runner TRD Pro Series are packed with authentic off-road capability and built to be pushed to the limits. Available on 4X4 models of Tundra, Tacoma and 4Runner, all TRD Pro Series vehicles will be equipped with:
TRD Bilstein shocks with remote reservoirs in the front and rear, for increased oil capacity and suspension travel
TRD-tuned front springs
Unique front grill with "TOYOTA" badging (pays tribute to early iconic Toyota models)
TRD floor mats
TRD shift knobs
Black TRD alloy wheels

A hot new color, Inferno, is joined by Attitude Black Metallic and Super White, cool classics for off-road rigs.

Tundra Like No Other
In addition to the shared features, the Tundra TRD Pro will be equipped exclusively with:
TRD front skid plate
TRD-tuned springs with 2" lift for the front of the vehicle
Decreased spring rate to improve ride quality over harsh terrain
All-black 18-inch TRD alloy wheels with Michelin Off-Road tires designed exclusively for Tundra
5.7-liter V8 with a TRD dual exhaust system
TRD PRO quarter panel bed stamping
Multi-reflector halogen headlights with black sport bezels and manual level control
Unique interior seat color with red stitching
Unique TRD Pro instrument panel ornament insert
Pricing

The manufacturer's suggested retail price (MSRP) for the Tundra TRD Pro will range from $41,285 for the Double Cab with a 5.7-liter V8 and 6-speed automatic transmission to $43,900 for the CrewMax V8 with a 6-speed automatic.

The MSRP for the Tundra TRD Pro does not include the delivery, processing, and handling (DPH) fee of $1,100. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

MODEL#	MODEL	GRADE	MSRP
8321	Tundra	TRD Pro Double Cab 4x4 V8 6AT FFV*	$41,285
8351	Tundra	TRD Pro Double Cab 4x4 V8 6AT	$41,285
8371	Tundra	TRD Pro CrewMax 4x4 V8 6AT FFV*	$43,900
8373	Tundra	TRD Pro CrewMax 4x4 V8 6AT	$43,900

2015 TRD PRO SERIES PRELIMINARY SPECIFICATIONS

	Tundra TRD Pro	Tacoma TRD Pro	4Runner TRD Pro
Wheels	18" black TRD alloy	16" black beadlock style TRD alloy	New 17" black TRD alloy
Tires	Tundra exclusive Michelin Off-Road Package tires	BFGoodrich All Terrain KO	Nitto Terra Grappler
Shocks	TRD-tuned Bilstein High Performance -Bilstein front and rear digressive piston and valve design -Bilstein ZoneControl 3-stage, positive sensitive valve design is sensitive to suspension input speed -Increased shock size adds oil capacity for better heat management and increased control of cavitation FRONT: - 1.4" of additional wheel travel - 60mm pistons > 46mm OE - 18mm shafts > 12mm OE -"Piggy back" remote reservoir REAR: - 1.5" of additional wheel travel - 60mm pistons > 46mm OE - 18mm shafts > 12mm OE -"Piggy back" remote reservoir	TRD-tuned Bilstein High Performance - Bilstein front and rear digressive piston and valve design -Increased diameter shock size (front) and external reservoir (rear) adds oil capacity for better heat management and increased control of cavitation FRONT: - 0.75" of additional wheel travel - 60mm pistons > 36/32mm OE - 18mm shafts > 12mm OE REAR: - 1.5" of additional wheel travel - 46mm pistons > 36/30mm OE - Remote reservoir	TRD-tuned Bilstein High Performance - Bilstein front and rear digressive piston and valve design -Increased diameter shock size (front) and external reservoir (rear) adds oil capacity for better heat management and increased control of cavitation FRONT: - 0.75" of additional wheel travel - 60mm pistons > 32mm OE - 18mm shafts > 12mm OE REAR: - 1.4" of additional wheel travel - 46mm pistons > 32mm OE - Remote reservoir
Springs	Unique TRD-Tuned Front Springs - 2" lift for the front of the vehicle - Decreased spring rate to improve ride quality over harsh terrain	Unique TRD-Tuned Front Springs - 1.75" lift for the front of the vehicle - Decreased spring rate to improve ride quality over harsh terrain	Unique TRD-Tuned Front Springs - 1" lift for the front of the vehicle -Decreased spring rate to improve ride quality over harsh terrain
Exhaust	TRD Dual Exhaust - Stainless steel system - Polished steel dual wall tips - Reduced back pressure - Throaty rumble sound	TRD Cat Back Exhaust - Stainless steel system - Polished steel dual wall tips - Reduced back pressure - Throaty rumble sound	No Change from OE
Skid Plate	New TRD Front Skid Plate - 1/4" thick aluminum with oil pan access panel	- Black OE front skid plate	TRD Stamped Front Skid Plate - 1/4" thick aluminum with venting for front differential
Exterior	- Unique "TOYOTA" front grill - "TRD Pro" bed panel stamping - Matte and Satin Black "TUNDRA" and iForce 5.7L V8 badging on doors Multi-reflector halogen headlights with black sport bezels and manual level control	- Unique "TOYOTA" front grill - Black "TRD PRO" external hard badge - Black "TACOMA" badging on doors	- Unique "TOYOTA" front grill - Black "TRD PRO" external hard badges - Black front and rear lower bumper accent
Exterior Colors	Black, Super White, and Inferno (all-new exclusive color)
Interior	- TRD Shift Knob - TRD Floor Mats - Unique seat color with red stitching - Unique IP ornament insert	- TRD Shift Knob - TRD Floor Mats	- TRD Shift Knob - TRD Floor Mats

JDMUSMuscle - 8/31/2014 5:58:39 PM

-1 Boost

Toyota/Lexus = For the real men

USNA1999 - 8/31/2014 6:46:18 PM

+3 Boost

LoL! what are you? 12 y/o?

JDMUSMuscle - 8/31/2014 8:51:41 PM

+1 Boost

At least I do not go out there, telling people how foolish I am for buying a Lexus LS and how I strongly expect people to humiliate me for buying the car like you do.

I mean, you enjoy having this inferiority complex by owning a car that you believe is utterly inferior to German counterparts, so I really don't know what to say to you.

USNA1999 - 8/31/2014 9:23:09 PM

+1 Boost

Well you can say "Toyota/Lexus = For the real men" LoL!, just too funny, talk about inferiority complex.

JDMUSMuscle - 9/1/2014 1:46:12 AM

0 Boost

Well, it sure is funny. Considering the fact that "you" are the one that owns a "Lexus LS".

Sucks to be you.

JDMUSMuscle - 9/1/2014 1:52:26 AM

0 Boost

But to make it less funnier, I guess I should say,

Toyota/Lexus = For sissy men with strong inferiority complex.

Are you happy now? I fixed it for you.

xjug1987a - 9/2/2014 9:36:45 AM

+1 Boost

TURD...... enough said....

USNA1999 - 8/31/2014 6:45:32 PM

+2 Boost

This is great truck but it will never surpass or catch the sales numbers of the F-150 just like no American mid size car will ever sell the volumes of the CAMRY.

JDMUSMuscle - 8/31/2014 8:58:28 PM

-1 Boost

Do you have any idea what a "TRD" is? Because if you wanted to sell more, then the first thing you'd think of would be to sell cheaper models. TRD's objective is not to sell tons more, but to appeal to the ones who love sporty trucks.

USNA1999 - 8/31/2014 9:21:01 PM

+1 Boost

Yes I know what TURD (TRD) means, something for 'rednecks" I would imagine since I don't care about trucks and I will never buy one either.

JDMUSMuscle - 9/1/2014 1:51:37 AM

0 Boost

Well, it is turd, alright, just like how your Lexus LS is a over-glorified Toyota TURD as you may call it. TRD is not only involved in trucks, I guess you didn't know this.

trmckin - 9/1/2014 8:27:04 AM

+1 Boost

Nice treatment. Wonder what the new springs and decreased rate will do to the towing/payload capacity? Sticking that big nose higher in the air can't be great for what is already the worst MPGs in its class. If they would update the engine, tranny, and rear gearing in this truck, it would sell.

MattDarringer - 9/1/2014 11:54:45 AM

+1 Boost

The Tundra TuRD will remain an also-ran in the pickup wars. It simply is not a good product. It cannot do the hauling of a Ram diesel. It's not technologically forward as the F150. This generation of the Tundra got trashed initially with all kinds of quality/reliability issues.

trmckin - 9/1/2014 11:56:07 PM

+2 Boost

Outside of the seat heater issue, what were the other problems? Everyone knows it is horrible mpg wise. Everyone knows it's a overdone refresh instead of a completely new model. Gulf states Toyota had some special edition model issues with lug nuts but outside of that, I haven't seen anything dogging it. It's just bad mpg and lacking in content/features.

benzforlife - 9/2/2014 3:02:03 PM

+1 Boost

How can anyone compete with Americans in the truck department?

Trucks are the only things they do right and Toyota has no game against them in truck world.

Regular car sales, that's a different story. Detroit can never come up with a normal family sedan to compete with Japanese