DRIVEN + VIDEO: Lincoln's SAVIOR Is Here, BUT Is It Good Enough To Get TECHIES Attention?

Lincoln is a brand that I liken to a stabbing victim. Over the years we have seen plenty of band-aids applied to the wound, but the reality is that there has yet to be a product to stanch the bleeding.

As we've asked for years, please build something the market wants and is differentiated from its cousins from Ford.

While we haven't gotten that just yet, the all-new MKC sport-utility vehicle is meant to be the SUV that gets the attention of a more youthful demographic. Think of what Buick has done for its brand perception. So, when I saw that CNET recently got behind the wheel to "check the tech," I wanted to pass it along to the Spies.

Does this all-new Lincoln product have what it takes to gain the attention of a new group of buyers? Are you impressed by its technological features?

Let us know in the comments below!

TheSteve - 9/2/2014 8:03:53 AM

+3 Boost

I can't get past the face. Not for me, thanks.

carsnyc - 9/2/2014 1:49:44 PM

+2 Boost

...while the back is not as bad, but just because they copied Audi!

Now, although CNET has been off many times before, I think they nailed with this video: Lincoln continues to be an old man's well-dressed Ford that just because of added unnecessary gadgets, will not captivate a younger crowd. Well-off and educated 30 and 40 something’s want to be seen in bimmers, Audis and Lexus

pepito66 - 9/2/2014 9:12:36 PM

+2 Boost

Same here not for me.