Bargain Of The Year? Dodge Slashes Price Of Viper By $15K

Since the Viper's splashy reintroduction at the 2012 New York auto show, the two-seat sports coupe has moved fast everywhere except where it matters most: off dealer lots.

In fact, Viper sales have been so low for so long that some Chrysler Group dealers mockingly refer to the car as the "Vedsel," a reference to Ford's ill-fated Edsel.

But now Dodge has a plan to boost Viper sales.

The brand will cut $15,000 from the sticker price of the more than 600 unsold Vipers on dealer lots. It also will offer $15,000 coupons to recent Viper buyers to trade in their 2013 or 2014 Viper on another one or to buy an additional Viper, and it will open Viper sales to all Dodge dealers.

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Car4Life - 9/8/2014 1:18:39 PM

+1 Boost

Oooooh Viper, management dreamt of it being branded right up there with exotic european makes, but they forgot one key rival, the reasonably priced Corvette which is eating the Viper's breakfast, lunch, and dinner

JDMUSMuscle - 9/8/2014 7:15:05 PM

-1 Boost

Why does it not sell? Simple.

- It's American
- It's definitely not something European like Porsche, Ferrari, Lamborghini, Aston Martin, etc
- Too much money for too little
- A brand with little sex appeal

If it actually could do everything like Nissan GT-R can, then it could've sold a little bit more I think.

MDarringer - 9/8/2014 8:51:59 PM

+2 Boost

With sales in the toilet, it needed to.

A Hemi Viper at the Stingray price is the ticket.