Finally On Its Way - Audi To Reveal New Design Direction at Los Angeles Motor Show In November With A9 Flagship Concept

Finally On Its Way - Audi To Reveal New Design Direction at Los Angeles Motor Show In November With A9 Flagship Concept
Audi plans to unveil the new design lineage to be adopted by its future models on a large saloon-cum-coupé concept at the Los Angeles motor show in November, sources close to the German car maker have revealed.

The new concept, which is also claimed to provide hints to the appearance of a four-door A9 model planned to sit at very top of the Audi range, has been created to preview a fresh design direction developed under the company’s new design boss, Marc Lichte – the man behind the look of the latest Volkswagen Golf and Passat.

Official details of the new coupé, which measures more than 5000mm in length and is based around the same MLB platform as the upcoming fourth-generation A8, remain under wraps.

However, an Autocar source privy to a series of design proposals of the new Audi suggest it boasts a highly technical look with a newly interpreted single frame grille, hi-tech laser headlamps, precise detailing within its aluminium body structure and defined shutline architecture.

“It builds on the design in place today but takes it to a whole new level. The design department is working very closely with the production department to give future Audi models a more technical look with added accuracy in terms of build – in keeping with their engineering,” said the source.

As well as previewing the exterior design of future Audi models, the new concept will also showcase new interior developments, including the future direction of the company’s new digital instrument cluster – as found on the new third-generation TT – and new connectivity options to be made available on the new A8 and its A9 sibling. The latter car is expected to join the Audi line-up in 2017.
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TheSteveTheSteve - 9/8/2014 2:58:56 PM
+5 Boost
BRAVO! I just hope it's not more of the same, but with sharper edges and weirder headlights.


HughJassHughJass - 9/8/2014 4:06:02 PM
+7 Boost
Great, we get a 2 for 1 deal. We get to see what KIA's new design direction will be too.


MDarringerMDarringer - 9/8/2014 8:47:51 PM
0 Boost
It will be vapid I predict


Dexter1Dexter1 - 9/8/2014 10:08:52 PM
+3 Boost
New design direction? For Audi that means making the A9 concept about 2 inches longer than the current A8.


chewychewy - 9/8/2014 10:30:10 PM
+2 Boost
Sounds like it has the potential for a a great design, with the length of an A8 (or longer) you can make a coupe with plenty of space in the back while still having nice proportions.


DTMFanDTMFan - 9/9/2014 6:31:38 AM
+3 Boost
I'm quite looking forward to this, just to see what they come up with. I'm not expecting anything radically different.. my prediction is a bigger more angular grille, and smaller more angry looking headlights... but what I'm keen to see is if they give the body any curves.


chewychewy - 9/10/2014 3:53:58 PM
+1 Boost
Audi should throw in a twin turbo W12 with 650+ horsepower in this thing!


AutopinionAutopinion - 9/11/2014 7:37:47 AM
+1 Boost
Imagine. Audi's opportunity with the A9 LA concept is to equal what Apple just did. This will demonstrate their ability to stay the course for global leadership.


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