A Ferrari SUV Won't Be The End of the World

The recent board room shuffle at Ferrari has a lot of people worried that Ferrari is about to embark on a dark path that ends with the prancing horse on a grille of an SUV or even worse, a crossover. The image is a hard one to accept but there is a strong precedence that great things can happen when brands think outside the box. Many of our favorite products, services and entertainment options exist today thanks to iconic tech and Silicon Valley companies that expanded their portfolios by entering previously foreign to them markets. Apple was a computer company first with limited success in other areas before it entered the portable player and phone business, the rest is history. Netflix was a DVD rental company before it started streaming and creating its own shows. Likewise, Amazon mailed physical boxes before creating its own products and digital services. Google was simply a search engine that has since touched just about everything and is even flirting with the auto industry. Even the comparably conservative Microsoft has expanded past software to much fanfare.

If Lamborghini goes through with the Urus it should not be faulted for creating an SUV, it should only be judged if it does not create the sharpest looking and best performing SUV out there. Likewise, Bentley should only be criticized if it does not produce the most luxurious SUV experience out there.
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skytop - 9/11/2014 8:34:54 PM

+2 Boost

Maybe not the end of the world but damn close to it.

chewy - 9/11/2014 9:20:27 PM

+1 Boost

Perhaps Ferrari is taking baby steps with the FF then a four door...

Dexter1 - 9/11/2014 11:11:40 PM

+2 Boost

Yes it will be.

40flash - 9/11/2014 11:15:33 PM

+2 Boost

Might give the rich guys something to drive in the winter time when the 458 Italia is safely in the garage.

chewy - 9/14/2014 7:50:01 PM

+2 Boost

Or on family outings. I think a sedan makes more sense for both Lamborghini or Ferrari if they want to expand the lineup but something SUVish is an easier sell at the moment. I do wish Lamborghini made the Estoque though.

MDarringer - 9/12/2014 12:12:36 AM

+1 Boost

Ferrari needs to become relevant. If Porsche and Lamborghini can do successful SUVs that handle well--we will have to wait on the Urus--then Ferrari not having one says that they can't engineer one more than it says a sports car company should not have one. Ferrari should NOT be about an artificial production number per year but should instead sell as much product as they can at their price level.

Vorana - 9/17/2014 3:48:41 AM

+1 Boost

Ferrari wants to stay sportscar-purist, but their beancounters swallow hard at all the gold spoils gobbled up by Porsche SUV's and soon maybe Bentley and Lambo

Holydude - 9/23/2014 1:44:41 PM

+1 Boost

Yes, stay a pure sports car company, see how well that worked out for Lotus...