DRIVEN + VIDEO: So, What Does The EVERYMAN Think Of The All-New 2015 Lincoln MKC?

Here we go again. We've got an all-new product and Consumer Reports is here to weigh in.

Although a lot of magazines will talk about vehicles' lap times, zero to 60 times and the quarter mile with one foot of rollout, we're more concerned what the every day consumer thinks. These are the people who are most likely to buy the MKC, after all.

The best publisher to speak to that is CR, in this writer's opinion. The well-regarded pub recently got behind the wheel of the all-new MKC and produced a video to let everyone know exactly what the deal is.

So, without further ado, here we go!

The Lincoln MKC is a new entry into the small upscale SUV market. It's based on the same platform as the Ford Escape.

MDarringer - 9/13/2014 4:48:30 PM

+3 Boost

It's a fair assessment of the MKC at least and it has many of the same flaws as the MKZ: overpriced and not a brilliant drive.

Our store had a lot of interest before it arrived, but when it did it underwhelmed. It's not a terrible product, but it--like the MKZ--is $10K overpriced and like the MKZ, the Ford version is better for a lot less.

We've had buyers walk away from the MKZ and more recently the MKC and go across the lot and buy the fully optioned Ford version. The problem is that if it were at Ford/Hyundai/Toyota prices for an SUV this size, people would put up with its numbness. The fact that the top Escape drives better is problematic.

Ford needs to take Lincoln RWD and there is no sign of that on the horizon.

benzforlife - 9/13/2014 6:10:21 PM

+4 Boost

It is still a fucking Ford. nothing more nothing less. they should focus on their Ford cars, because for the most part, Lincoln is dead. Just bring back remodeled Town Car to sell it to Limo companies along with Navigator, which would be small but steady cash flow and the rest should be a business as usual, Ford and Ford cars only.
Their trucks are good and successful, their regular cars have gotten better and now that GM is busy killing people, Ford should have no issues to sell sedans either.

Leave the luxury to the experts, the Germans

MDarringer - 9/13/2014 8:14:47 PM

0 Boost

They should cut a platform sharing deal with Hyundai or Cadillac for RWD platforms. Either that or merge with BMW. A BMW/Ford merger would be a brilliant move.

iamdabest1 - 9/14/2014 1:22:27 AM

+2 Boost

crazy price point at 46k why would anyone take this over the acura rdx or lexus nx200 ?? i think its a nice looking car and even if it doesnt handle as sporty as the lexus if it were cheaper it makes sense to buy one, but at the same price, love it or hate both the acura and lex have way better resale value on top of being better cars...

cidflekken - 9/15/2014 1:49:44 AM

+3 Boost

Lincoln would be better served by targeting the uber-luxury market that Lexus abandoned. The sport/luxury market is already sufficiently saturated and even Cadillac, despite the proven handling prowess of the ATS and CTS, are experiencing difficulty making a dent in the sales numbers of Benz, BMW, or Lexus. Even Buick, despite very positive reviews of their line aren't doing that much better than Cadillac. This is why the ES continues to be so popular and Lincoln should attack it directly, and, obviously, with worthy products.

dumpsty - 9/15/2014 11:10:50 AM

+3 Boost

Agreed. Despite any advances that both Lincoln & Cadillac are making...the Germans have gotten much better in that same time. GM & Ford are steadily trying to meet benchmarks that have been set & surpassed by the European automakers 2-3 years prior. The American auto giants will always be "in the rearview" in that sense. And Lexus continues to deliver on providing vehicles which are still considered a standard in comfortable luxury with a wide-ranging demographic.

carsnyc - 9/15/2014 1:15:10 PM

+2 Boost

Lincoln is such a sad case...