NOT DEAD YET: Blackberry Targets Ultra High End Market With New Porsche Design Phone

BlackBerry Ltd is targeting ultra-high end smartphone buyers with the newest addition to its smartphone line. The Canadian handset maker partnered with Porsche Design Group to put together a luxury smartphone priced at C$2,340.

The official name of the new phone is the P’9983, and BlackBerry unveiled it at an event today in Dubai. The new smartphone is up for sale on the Porsche Design Group’s website, reports CBC News. The design group is a subsidiary of the automaker, Porsche AG.
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TheSteve - 9/18/2014 5:31:06 PM

+3 Boost

Blackberry, the company, is as good as dead. It's quarter sales market share is measured in a fraction of a percentage point, and it rounds off to zero. They're losing customers quarterly, in a big way. And yet, enough stockholders are optimistic enough to drive the stock to its current level.

magma - 9/19/2014 9:51:33 AM

0 Boost

thesteve, you obviously know nothing about blackberry. Just because their phone market share is down doesnt mean they dont have impact in other areas such as automotive, health care, and still very relevant in mobile business systems.

TheSteve - 9/19/2014 1:32:12 PM

+1 Boost

@magma: Talk to me this time next year and lets see if you feel the same way. Blackberry the company is just a shadow of its former self, and it's in decline. Look at their financials and you'll see their drawing on their cash reserves to stay alive. Eventually, when those reserves run dry (in less than 2 years at this rate), the issue of survival will be very much in the spotlight. Let's hope I'm wrong, for the sake of the company, its employees, and Blackberry fans the world over.

scenicbyway12 - 9/18/2014 6:29:48 PM

+1 Boost

This is the best idea I've heard since Porsche tried to by VW. As the saying goes, "stick a fork in Blackberry their done".

chewy - 9/19/2014 12:55:28 AM

+1 Boost

it looks pretty slick

TheSteve - 9/19/2014 8:38:35 AM

+1 Boost

Chewy: I think it looks really nice, too! Birt for a company that's heading into the land of Nortel Networks and Palm Computing, and whose sales market share is less than 0.5% and falling, I have to question the reasoning behind creating a $2000 mobile phone!

chewy - 9/20/2014 1:16:04 AM

+1 Boost

Apparently it's like the third one they've done with Porsche or perhaps even more. Phones and auto industry is so different pricing wise.