Will Cadillac's Move To The Big Apple Help Break The Cycle Of Mediocrity?

General Motors Co.'s Cadillac brand will open a headquarters in New York early next year, as it moves the global hub for its luxury brand away from Detroit.

The shift comes as Cadillac focuses on global growth and tries to establish a fresh identity in the luxury market. Currently, most of Cadillac's functions are part of the rest of GM, and its headquarters is at the Renaissance Center. Many Cadillac operations will stay at the GM Warren Tech Center.

"We want to put a little bit of distance between Cadillac and the rest of the General Motors entity so that we can begin to put together a team that is able to give 100 percent mindshare to meeting the challenges of the premium market," Cadillac President Johan de Nysschen told The Detroit News.

Benzes1 - 9/23/2014 11:47:29 AM

+3 Boost

NO. You're just moving the same people who don't know what they're doing to a different office. Having their HQ in Detroit was not the problem.

Car4Life - 9/23/2014 1:51:29 PM

+3 Boost

Nope just higher rent, no free parking, and will leave Cadillac with less of a budget than they already have for mediocre products

mre30 - 9/23/2014 2:51:24 PM

+1 Boost

It will make things worse, since those people won't drive anymore.

They should've moved the office to Miami or the Bay Area

JDMUSMuscle - 9/23/2014 6:03:27 PM

+1 Boost

That Audi guy is doing a great job for his European masters. I guess his plan is to turn Cadillac into a new Buick.

carsnyc - 9/26/2014 1:29:14 PM

+1 Boost

Weren't they in CA at some point?

Sparty - 9/26/2014 2:24:55 PM

+1 Boost

I imagine they left Detroit for safety reasons...nothing to do with the car line.