Small Sales In UK Bring Infiniti An Unexpected Boon - Exclusivity

Infiniti is the new kid on the block in Britain and doesn’t apologise for repeatedly using and talking about the two V-signs – vision and values. At the same time, it religiously chants its five favourite F-words – fast, friendly, fun, focus, flexible.

All this is part of Infiniti’s in-house vocabulary. Words like ‘dealerships’ and ‘retailers’ are not. Cars are sold and serviced via what it calls Infiniti centres.

If you’re a customer with a justifiable complaint, you won’t be fobbed off with a standard ‘please accept this gesture of goodwill’ type letter. More likely is that you’ll be invited to Goodwood. You may even get to rub shoulders with Infiniti’s hands-on Performance Director, reigning F1 champion, Sebastian Vettel.

scenicbyway12 - 9/25/2014 12:30:02 PM

+1 Boost

"Are sales suck so we're exclusive".

Total spin.

TheSteve - 9/25/2014 6:06:30 PM

+1 Boost

Did they get the "we're exclusive" idea from Edsel owners?

The sad thing is that Infiniti actually builds good vehicles. They have a high level of luxury and appointments, they're reasonably defect free, handling and performance are solid. So what's the problem that's causing lagging sales? For *me*, it's their styling that keeps me away from Infiniti's showrooms. I just don't aspire to own an unattractive (to me) vehicle, even if they put a pile of cash on the hood.