DRIVEN: 2015 Audi TT And TTS - Are They Up To All Of The Hype?

16 years after the introduction of the first Audi TT, Audi strikes again with the launch of the third generation Audi TT. A compact premium sports car that created a segment in the last decade of the twentieth century.

With the TTRS model of the last generation still fresh in our memory we flew out to Spain to review the 2015 Audi TT and in particular the potent Audi TTS model. Audi’s goal was to make the new TT sportier and more innovative than its predecessor without losing the distinct looks and qualities of the Audi TT. Keep reading to find out if Audi accomplished their mission but before we will answer that we will talk you to some of the key characteristics of the new Audi TT.

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GermanNut - 9/29/2014 3:34:02 PM

0 Boost

The new 2015 Audi TT has been universally praised for being a fun, involving, capable, luxurious and technology-loaded sports car.

For all those that wondered what Audi was going to do next, the new TT is a great example of how Audi has taken a huge step forward in improving driving dynamics and once again setting the benchmark for creating luxurious interiors that blend technology and ergonomics in a wonderful package.

The exterior, on the other hand, is not representative of how future Audi models will evolve from their current version. Audi will make its other models such as the A4, A5, A6, and A8 a lot more differentiated and aggressive both from their current versions and between future models.

Terry989 - 9/29/2014 5:46:28 PM

+3 Boost

Universally praised, but not universally bought, which is what matters in the car industry. All of Audi's competitors far our sell the TT.

From 2012 thru Aug-2014 (32-months):
--Corvette 54,906
--370Z 19,340
--Boxster/Cayman 16,381
--Mercedes SLK 12,458
--BMW Z4 6,6778
--Audi TT 5,335

cidflekken - 9/29/2014 6:57:48 PM

+1 Boost

Nuttie meant this new model has been universally praised. It's not for sale yet, so sales haven't been determined yet.

With that, I think as a niche product, Audi is doing the right thing. They improved the TT to the point of being a "true sports car", per the reviews I've read/watched, so that's definitely a good thing. And the technology inside seems like it would at least bring people into the showroom to take a gander at it. If Audi highlights that technology correctly in its advertising campaign, then it will definitely pique interest.