Toyota Sales Sagnate In September- Up 0.3% - Lexus Sales Move Up 11.9% For Month

Toyota Sales Sagnate In September- Up 0.3% - Lexus Sales Move Up 11.9% For Month
Toyota, Scion and Lexus today reported total September 2014 sales results of 167,279 units, an increase of 1.7 percent over September 2013 on a raw-volume basis unadjusted for 24 selling days this period versus 23 last year.
 
All three brands combined for third quarter results of 629,181 units, the highest since 2007.
 
Toyota division posted September 2014 sales of 145,427 units, flat year-over-year on a raw-volume basis compared to September 2013.
 
“Auto sales remained strong in September and rounded out an excellent third quarter, the best for the industry since 2006,” said Bill Fay, Toyota division group vice president and general manager. “SUVs and crossovers continue to be the industry’s hot spots, and RAV4 and 4Runner both saw double-digits gains.”
 
Lexus reported September sales of 21,852 units, an 11.9 percent increase on a raw-volume basis year-over-year. 
 
“September was a good month for Lexus, with both passenger cars and luxury utility vehicles showing nice gains,” said Steve Hearne, Lexus vice president of sales and dealer development.  “Combined Lexus sales were up for the 12th consecutive month and outperformed both the industry and the luxury segment.”
 
Other Highlights:
  • A successful Camry sell-down continues with sales of more than 28,500 units
  • All-new Corolla posts sales of 20,530
  • Avalon up nearly 8 percent
  • Toyota and Lexus hybrids topped 21,000 units, accounting for about 70 percent of industry hybrid sales
  • Toyota SUVs up 35.1 percent, posts best-ever September
  • All-new RAV4 led record SUV sales with increase of 42.7 percent, a best-ever September
  • All-new Highlander up nearly 22 percent
  • 4Runner up 76 percent
  • Pickups top 20,000 units, up 1 percent
  • All-new Lexus IS increased 13 percent
  • Lexus GS up 29 percent
  • Lexus CT up 35 percent
  • Lexus ES remains passenger car leader with sales of nearly 5,800 units
  • Lexus luxury utility vehicles up over 7 percent
  • Lexus RX posts sales of nearly 7,500
  • Lexus GX posts triple-digit gains for the eleventh month in a row
 
*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

Car4LifeCar4Life - 10/1/2014 2:54:10 PM
0 Boost
And there you have it folks, why you must build out your entire line up instead of relying on 1-2 models. Lexus went from selling over 31,000 units a month or 2 ago to barely selling 21k for September.

Still a respectable figure and miles ahead of Audi, however that momentum took a significant blow


thetruth01thetruth01 - 10/1/2014 5:13:08 PM
0 Boost
You cannot compare month to month. Each month has its own set of dynamics. That's why we compare year to year. And Lexus is up an extraordinary amount year to year.


cidflekkencidflekken - 10/1/2014 5:35:40 PM
+1 Boost
Agreed, @thetruth01. Lexus had its typical summer events that culminated with a phenomenal sales month last month. Now that things are "normalized" they're still showing an improvement over last year. We just have to wait to see what the brands pull out for year-end/holiday sales.


Car4LifeCar4Life - 10/1/2014 6:29:01 PM
0 Boost
No ones discounting the YTD comparison, however something is to be said that whenever the RX and ES have a less than stellar month of sales...the entire brand loses a significant amount of momentum in doing so.

Now if you'd like to go back a year, you'd see the RX is down slightly from this time last yr, while the ES sold less than 1,000 units more.

To further put that into context, nearly every model was up compared to last year with the exception of the LS and LX, however it was not enough to offset the flat performance of the ES and RX, therefore making a less than great month for Lexus.

Comparatively speaking to last year, they are doing better as you'd expect one too, but then again they had a weak September last year, so you better bet execs are also monitoring month to month as well otherwise you'd fine yourself in Audi's position, celebrating PHENOMENAL growth every month because your sales last year were so piss poor in the U.S


thetruth01thetruth01 - 10/1/2014 7:44:59 PM
0 Boost
Are u serious? Audi proves my point. September is a weak month all around. Audi is way down in September from August's numbers. How would u like to spin that?


Car4LifeCar4Life - 10/1/2014 8:28:15 PM
0 Boost
It doesn't require spin...keep it in context Audi ALWAYS leans on YTD, because their sales were soooo pitiful a year ago, and yes they are down from August numbers just like Lexus, my original point, come on buddy keep up!


cidflekkencidflekken - 10/2/2014 2:40:36 AM
+1 Boost
@truth01, you are correct in your YTD/monthly context. Lexus demonstrated this same exact trend last year. In 2013, they sold 29k cars in August, then dropped to 19k in September, a 10k drop. This year, 31k in August, 21k in September, another 10k drop. Based on their "summer events" initiatives, this seems to be a common trend for them, at least for 2 consecutive years. In 2011 and 2012, the same time frame reflected a 4k drop from August to September. So, not as drastic, but still a similar trend.


cidflekkencidflekken - 10/1/2014 3:44:06 PM
+1 Boost
The NX will bolster these sales very soon as well as the RC. The dealership I spoke with said the interest in the NX is tremendous though it may steal sales away from the RX.


Car4LifeCar4Life - 10/1/2014 3:57:29 PM
+1 Boost
Toyota Execs will watch RX sales like a hawk when the NX comes out because the #1 concern of the RX soccer mom fan club is that it's grown a little too big...the NX addresses that, hopefully not at the expense of the RX


carsnyccarsnyc - 10/1/2014 9:45:43 PM
+1 Boost
The LS, a car that once tried...


skytopskytop - 10/2/2014 10:42:46 AM
+2 Boost
What does Toyota have to sell but boring, old looking cars and trucks.
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