BMW Posts A 3.2% Increase In September Sales - Mini Sales Stay In The Basement With A 20.5% Decrease For Month

Sales of BMW brand vehicles increased 8.6 percent in September for a total of 25,586 compared to 23,568 vehicles sold in September, 2013. Year-to-date, the BMW brand is up 11.3 percent on sales of 236,591 compared to 212,565 sold in the first nine months of 2013.

“After such a strong August, to set a new September sales record for BMW is a great accomplishment and emphasizes the importance of our new models to the company’s sales success,” said Ludwig Willisch, President and CEO, BMW of North America. “I am especially pleased to see dealer deliveries of the spectacular i8 hybrid now underway as we enter the very important fourth quarter of the year.”

To see and hear more of Ludwig Willisch's perspective on the September sales results, click here.

BMW Group Sales
The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 29,805 vehicles, an increase of 3.2 percent from the 28,874 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.2 percent on sales of 275,779 in the first nine months of 2014 compared to 262,200 in the same period in 2013.

BMW Pre-Owned Vehicles – Best September Ever
In September, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 8.4 percent to 15,042 vehicles compared to the 13,877 vehicles sold in September, 2013. Year-to-date, BMW used vehicles (including certified pre-owned and pre-owned) are up 12.9 percent on sales of 149,183 compared to 132,136 sold in the first nine months of 2013.

MINI Brand Sales
For September, MINI USA reports 4,219 automobiles, a decrease of 20.5 percent from the 5,306 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 39,188 automobiles, a decrease of 21.0 percent from the 49,635 automobiles sold in the first nine months of 2013.

MINI Pre-Owned Vehicles – Best September Ever
In September, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,050 automobiles, an increase of 20.5 percent from the 1,701 sold in September, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 19,065 automobiles, an increase of 17.8 percent from the 16,181 automobiles sold in the first nine months of 2013.

cidflekken - 10/1/2014 3:27:29 PM

+1 Boost

Very odd that the 5 Series sales dropped to 1400 units this months compared to mostly selling between 3k-4k.

cidflekken - 10/1/2014 3:27:40 PM

+1 Boost

http://finance.yahoo.com/news/bmw-group-u-reports-september-163000621.html

Car4Life - 10/1/2014 3:42:56 PM

+1 Boost

Unfortunately for BMW, many buyers have realized the 5 series is not significantly different or much better than the 3 series, especially interior wise, and while BMW reigns supreme with entry level, other makes are offering better or at least more "special" products in the midsize category

cidflekken - 10/1/2014 5:29:53 PM

+1 Boost

Not sure I agree with that. The 5 Series is too consistent a performer and too popular a product.

Something tells me BMW is working the books to end Q4 with a bang. They're still up on Benz by about 3k units so they can spare a little this month.

Car4Life - 10/1/2014 6:13:23 PM

0 Boost

That's fine, however while the 5 series has been a consistent performer in terms of sales it usually takes a backseat to the E Class, and right now with the mid size segment being as intense as it has ever been, the 5 series is especially vulnerable thanks to a less than exciting "facelift/refresh".

You also have to take into account Bimmers expansive lineup of the 3/4 series from the standard sedan to the "4 door coupe", that only makes the 5 series less appealing in the showroom floor.

I've heard that the 4dr coupe version of the 3 series has given the 5 series more of a run for it's money than expected

Car4Life - 10/1/2014 3:45:28 PM

+2 Boost

Wow the CLS nearly outsold the 5 series...

BMWm4 - 10/1/2014 4:01:16 PM

+4 Boost

psst ... BMW is up 8.6% for the month. How did you end up at 3.2%? You are so pro-audi it kills me at times ...

cidflekken - 10/1/2014 5:02:13 PM

+2 Boost

It was a mistake. The 3.2% includes Mini. You are correct the BMW brand is up 8.6%

iamdabest1 - 10/1/2014 6:09:46 PM

+1 Boost

i think the fact that the gs350 f is getting better reviews than the 535i is whats hurting that car. maybe next generation the 5 series will be better ..

Benzes1 - 10/2/2014 2:04:41 AM

0 Boost

Wrong. Magazine reviews don't all of sudden make cars sales drop. Grow up.