Acura Ponders Making AWD Standard Across The Line - Will That Be A Viable Way To Reposition The Brand?

Acura, trying to reinvent itself yet again, is taking a cue from one of America's hottest-selling brands.

Honda Motor Co.'s premium brand wants to position all-wheel drive at the center of its revival bid, much the way Subaru did in the 1990s, to great success.

Awd, already on half the vehicles Acura has sold in the U.S. this year, could be offered as a standard technology on all vehicles.

"I think that's the way we should go," said Koichi Fukuo, Acura's top global executive.

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cidflekken - 10/13/2014 1:40:05 PM

+5 Boost

The SH-AWD option should be available on every model in their lineup. I don't think it should be a no-choice option as, from a pricing perspective, there is still a very viable market for FWD-only. The base TLX and RLX should be offered with AWD, as should each of the ILX models. AFter driving the 2.4L TLX, I can say for certain that the SH-AWD would greatly add to that car's capabilities. Yes, the system adds weight, but that's where Acura needs to create stronger engines. Come on, Acura. This should be an absolute no-brainer.

40flash - 10/14/2014 10:10:03 PM

+1 Boost

Get back to me when they offer something fun with RWD. No 4WD for me.