Datsun Finding Every One Complains About Car Prices But No One Wants A Cheap Car

In July last year, as Nissan Motor Co. prepared to bring Datsun out of a decades-long retirement, the company scoffed at the idea that the budget brand could follow Tata Motors Ltd.’s $2,500 Nano in becoming a flop.

“This is not a Nano,” Trevor Mann, the Japanese carmaker’s top executive in charge of Datsun, said at the time in India, where the brand would debut months later for the first time since it was phased out in 1981. In a more recent interview, Mann said Datsun’s revival is on track and that Nissan continues to have big aspirations for the marque

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TheSteve - 10/14/2014 2:03:53 PM

+3 Boost

Remember the iconic 1964 1/2 Mustang? It was revolutionary because it offered styling and appointments that were atypical for "ordinary" cars of the day.

Lesson learned: People want affordable cars, but they don't want to feel poor driving one.