Audi Q5 and Q7 also recognized as category leaders
- Study considers new vehicle owner input and ALG residual value information
- More than 46,173 new car buyers studied for results
HERNDON, Va., October 14, 2014 – Owners of the Audi A7 helped name it the Best Model overall in the newly released 2014 Total Value Index (TVI) study, presented by Strategic Vision and ALG.
Additionally, the Audi A7 topped the Luxury Car category, while the Audi Q5 and Q7 were named the top Near-Luxury Utility and Luxury CUV, respectively.
“This recognition is a special achievement because it reflects the enduring value customers place on these three iconic Audi models,” said Scott Keogh, President, Audi of America. “Hitting that emotional note with premium car buyers is the foundation of Audi brand momentum.”
The Total Value Index weighs the customer experience against financial factors such as cost of ownership and resale value for an overall total vehicle score. The study examined the complete ownership experience of more than 46,173 new car buyers. The customers’ assessment accounted for several factors, including expected reliability, MPG, price paid, resale and innovation. This information was balanced with industry-leading Residual Value information provided by ALG. The Total Value Index was calculated from buyers who purchased 2014 models during October 2013 to March 2014.
“Vehicle shopper and owner perception is an increasingly important factor when determining value,” said Alexander Edwards, President of Strategic Vision. “By combining this information with ALG’s important Residual Values, we have created a ‘super metric’ that represents both consumer and investor views and reflects how future sales will be influenced.”
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