I remember when we first saw the Acura TLX Concept. It didn't blow our hair back or make us say "Man, this is the next great car!" We looked, we snapped some photos of it and then we asked you what you thought about it.
Most people were bored by the predictable styling but the hardcore Hondaphiles were excited at the prospect of an all-new sedan. Soon thereafter, the production model TLX came to fruition.
With the goal of replacing not one, but TWO sedans, the TLX had its work cut out for itself. Armed with styling and features that were largely unimpressive, and a mega marketing budget, I figured that it may not need to be the best in class car to succeed.
After all, if that's what Acura's buyers wanted, they'd go elsewhere. The TLX's job is a simple one: to offer what most of the other guys have and price it competitively. This is what Acura has executed successfully.
Although it's been on the market for a short period of time, I've been seeing these things at a good clip. And, according to the sales data, September marked the second month of it being on sale and the first month it beat the combined sales figures of the TL and TSX combined from one year ago — 3,884 units were sold.
Of course it could be all those marketing dollars at work driving this, but the plot thickens. As noted by Timothy Cain of GoodCarBadCar, the TLX moved more units tan the Audi A4, Audi A3, Lexus IS, Cadillac CTS, Infiniti Q50 and Mercedes-Benz CLA-Class.
That's something to note.
So, what say YOU, Spies?
...On October 1, after we asked TTAC readers late last month if the TLX could restore Acura’s car business, Acura reported 3884 TLX sales for the month of September 2014. This was a strong follow-up to the TLX’s 2286-unit performance during the latest Acura’s first month on sale...
...Yet among premium brand passenger cars, nothing else sold more often than the TLX in September 2014, not the Lexus IS, Audi A4, Infiniti Q50, Mercedes-Benz CLA, Audi A3, or the Cadillac CTS...
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