LeBron James Still Driving His Kia K900 - Now Brand Ambassador

You’ll have to pardon us for a second here as we enjoy the feeling of being right... Good. Because right we were a month ago, when we were guessing Cleveland Cavaliers’ LeBron James is working on some sort of venture with Kia. It turns out, the South Koreans just closed a multi-year deal with the big fellow.

 He might be one of the most marketable athletes in the world, but that doesn’t mean he can’t opt for whoever he desires. Is it BMW, Mercedes or Rover? Nope, it’s Kia. Not only the 6 ft 8 in (2.03m) NBA star endorsed with the proposal but he even claims to be a big fan of the brand.
 

mre30 - 10/16/2014 5:08:04 PM

+1 Boost

This is a smart endorsement move on Kia's part and worth every penny.

The endorsement is not just to juice K900 sales but to burnish Kia's portfolio overall.

Like any marketing investment, it will take a while for results to show, so hopefully everybody will be patient.

Smart move!

TauronB2G - 10/16/2014 5:27:42 PM

+1 Boost

Have you noticed in the new McDonalds commercials for the monopoly game that LeBron and Mr Moneybags are being chauffeured in the K900?
T

MDarringer - 10/16/2014 8:36:18 PM

-1 Boost

Lebron was an idiot's move.

Ccoxx - 10/16/2014 10:28:01 PM

+3 Boost

Look y'all!! LeBron says Kia is cool! Let's go out and spend $70,000 on a Kia!

iamdabest1 - 10/19/2014 2:31:07 AM

+1 Boost

" everybody's got a price " - Ted Dibiase