Should The GT-R Become A Performance Sub Brand For Nissan?

Honestly, the GT-R needs something cheaper. I think the next gen should focus more on pricing, and probably it would be a good idea to learn that from Porsche 911.

And seriously, GT-R really needs a convertible.

It also needs NOT to drive like a piece of software. I've driven two GTRs at Willow Springs and you're 100% aware that the computer is intervening to mask dynamic flaws. Both the 911 and the Stingray are "less sophisticated" and both post similar lap times and both are 100% more fun to drive.

The GTR is impressive, yes, but it's not worth the price. It's a brilliant $50K car.

The 370Z should cover the Mustang V6/V8 range and a "450Z" should cover the Shelby Mustang/base Stingray range.

HELL NO! The GTR should be an Infiniti in the next round. It should be the Infiniti Skyline in "tame" V8 form and Infiniti Skyline GTR in gonzo forms.

Taking Infiniti to names would be brilliant.

Infiniti should abandon everything that Johan "Hitler" de Nysschen started and to the complete opposite.

The letters in "GT-R" are already commonly-known in the industry as "GT" and "R" have been attached to numerous brands and models. Creating a brand with that moniker wouldn't serve any benefit to Nissan/Infiniti. Had those letters been unique to either the Nissan or Infiniti brand, like "Z" has been, then yes, I can see it as a possibility.

Nissan needs to focus on improving the brand image of "Infiniti" before it focuses on creating a new sub-brand.

I thought NISMO was the Nisan performance brand similar to AMG, M cars, etc. Doesn't matter what you call it just make models that perform, handle and have some soul at a reasonable price. Give it a man & machine persona versus a computer override along for the ride feeling.

Again - just like Cadillac - that actual naming convention is not important
If the cars are great - people will buy them - if they aren't they will sit on the lots

Yes - "GT" is a generic term - much like "LS" is as well and I would suggest Nissan can come up with something a little more imaginative -but then they will have to actually come up with the cars to make it so

a brilliant de Nysschen idea

The Nissan GT-R could have been introduced to the world as the Infiniti GT-R so that the GT-R could have been sold at luxury dealerships. Of course, the GT-R would need to have at least Infiniti quality materials and luxury packages. Nissan/Infiniti then should have kept the base model price at $80k, power around 500HP/450lb-ft, and 0-60MPH at 3.4seconds and then introduced higher performance models at higher prices similar to what Porsche does with the 911. For example they could have introduced a GT-RS with 550HP/500lb-ft and a 0-to-60MPH time of 3seconds and a price of $100k and then later release a limited edition GT-RS-NISMO with 600HP/550lb-ft and a 0-to-60MPH time of 2.6seconds and a price of $120k. I don't think many people care too much about Nurburgring bragging rights. Seems to me that most people buying sports cars care more about the overall driving experience, 0-to-60MPH times, quarter-mile times, and lap times at major road-course style race-tracks that they can actually drive on. I own a GT-R and I enjoy driving it but I will never be able to drive it on the Nurburgring Nordschleife track since I live in Texas!