Maserati Trumps Ferrari In Q3 Profits - Is There A New Money Machine Over At Fiat?

For a long number of years now, luxury Italian brand Maserati was always overshadowed in every possible way by Ferrari, the biggest name in the business. Nevertheless, for the first time ever since the two became sister companies, the House of the Trident trumped the Prancing Horse in terms of profit.

Of course, Maserati S.p.A. always produced more vehicles per year than Fezza. To boot, most of the Maserati lineup is four-doored and costs less than what the jewel brand of the Fiat-Chrysler Group is selling nowadays, but still, this is an incredible feat.
 

MDarringer - 10/30/2014 8:50:40 PM

+1 Boost

The Ghibli is a very nice 300C adaptation and the Levantate SUV will make money. Maserati could triple sales if the brand was in Chrysler dealers in markets where Maserati is not represented. Because THAT is NOT the reality, we have Marchionne's idiocy on parade.

ATrain - 10/31/2014 10:47:40 AM

+1 Boost

Maseratic in Chrysler dealers would require a significant capital investment to manage the brand value properly. My understanding is that they are cash-strapped. Hence, not quite sure that will happen. They are looking for low-hanging fruits, IMO.

maserati123 - 11/8/2014 10:40:44 PM

+1 Boost

MDarringe ARE YOU AN IDIOT OR AN IDIOT