Kia Prepares To Oust Prius With Dedicated Hybrid Model Of Their Own

Kia will launch its own Toyota Prius-rivalling dedicated hybrid model "within the next two years," officials have confirmed.

The new model is know internally as ‘DE’ and is based on a bespoke platform and new-generation hybrid transmission with a 1.6-litre petrol engine and electric motor.

No technical details of the upcoming model have yet emerged, but the launch model will be a conventional hybrid with a plug-in version – which gets a larger battery pack – to follow.
 

MDarringer - 10/30/2014 11:44:55 PM

+3 Boost

so another ugly hatchback?

40flash - 10/31/2014 9:58:16 AM

+2 Boost

Not uglier than a Prius though. That could help them sell ok.